Audience Recommendations for Every Vertical
Analyzing the demographic profile of these social networks in more detail shows that Dutch social network, Hyves, attracted a large share of the older population with two thirds of their users over the age of 35 (69.4 percent), whilst nearly half (49 percent) of Tumblrs users are under 35. The number of visitors aged 45-54 accounted for the largest segments of the Dutch audience for both Twitter and LinkedIn whereas people aged 55+ made up the biggest proportion of Facebook users in May 2013.