- May 22, 2024

VAB Spotlight Series Webinar

- This event has passed -

During this session on May 22 at 12 pm ET, the panel will inspire marketers by showcasing how premium video boosts brand and campaign performance. They'll share how, through innovations, advancements in cross-screen measurement and new engagement opportunities, marketers can maximize local reach and connect with consumers at every stage of their journey. Speakers will discuss distinctive approaches to measuring outcomes, enhancing effectiveness and delivering impactful results for marketers within the premium video landscape.

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Mastering the Art: Optimizing Marketing Impact with Premium Video

May 22 : 12:00 pm - 12:30 pm ET
Joe Ruthruff
Joe Ruthruff
Senior Vice President, TV/XP Analytics
Comscore
Armen Adjemian
Armen Adjemian
Co-Founder & CEO
DISQO
Ashley Arena
Ashley Arena
Head of US Advanced Video Activation
PHD
Danielle DeLauro
Danielle DeLauro
EVP
VAB

Key takeaways from this webinar will include:

  • New innovations around cross-screen measurement that deliver impact across various devices and platforms
  • How to optimize reach locally across all screens, targeting consumers where they are
  • How to measure outcomes such as search, site visits and ecommerce activity