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RESTON, VA, October 6, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (up 0.6 percentage points from May). Samsung ranked second with 27.4 percent market share, followed by LG with 9.1 percent (up 0.9 percentage points), Motorola with 4.7 percent and HTC with 3.4 percent.
Top Smartphone OEMs3 Month Avg. Ending Aug. 2015 vs. 3 Month Avg. Ending May 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
May-15
Aug-15
Point Change
Total Smartphone Subscribers
100.0%
N/A
Apple
43.5%
44.1%
0.6
Samsung
28.7%
27.4%
-1.3
LG
8.2%
9.1%
0.9
Motorola
4.9%
4.7%
-0.2
HTC
3.5%
3.4%
-0.1
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in August with 51.7 percent market share, followed by Apple with 44.1 percent (up 0.6 percentage points from May), Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.
Top Smartphone Platforms3 Month Avg. Ending Aug. 2015 vs. 3 Month Avg. Ending May 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Android
52.1%
51.7%
-0.4
Microsoft
3.0%
2.9%
BlackBerry
1.3%
1.2%
Symbian
0.1%
0.0
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 75.4 percent of the app audience, followed by Facebook Messenger (59.8 percent), YouTube (59.5 percent) and Google Play (52.1 percent).
Top 15 Smartphone AppsAugust 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
% Reach
1
Facebook
75.4%
2
Facebook Messenger
59.8%
3
YouTube
59.5%
4
Google Play
5
Google Search
51.4%
6
Google Maps
50.1%
7
Gmail
43.8%
8
Pandora Radio
42.1%
9
Instagram
38.2%
10
Apple Music*†
32.3%
11
Yahoo Stocks
31.6%
12
Apple Maps
28.4%
13
Amazon Mobile
28.0%
14
Twitter
25.4%
15
Google Drive
23.8%
* “Apple Music,” as it appears in Comscore’s July and August reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.† Apple Music was underreported for July 2015. Due to recent improvements in the data collection methods, the app’s smartphone audience reach for July 2015 has been revised upward to 31.4 percent.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.