Comscore Reports December 2014 U.S. Smartphone Subscriber Market Share

U.S. Smartphone Penetration Reaches 75 Percent

RESTON, VA, February 9, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.1 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
182 million people in the U.S. owned smartphones (74.9 percent mobile market penetration) during the three months ending in December, up 4 percent since September. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.7 percentage points from September), followed by LG with 8 percent (up 1.1 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.