- June 2, 2016

Understanding Indonesia Online Audience

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Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online audience.

Key takeaways from this presentation:

  • The desktop is not dead, but the landscape has changed.
  • It is now more vital than ever to understand what makes key user segments/demographics unique on each platform.
  • Video is leaning towards shorter-form content on desktop, advertising saturation is increasing.
  • Mobile now offers the scale long associated with desktop, along with behavioural nuances unique to smartphone/tablet platforms.