Futuro Digital Mexico

This annual study addresses an overview of the global web, making a thorough analysis of the Mexican market and audience. Mexico Country Manager Ivan Marchant examines how the prevailing trends in social networking, online video, mobile, and searches are defining the current market and how they will shape the next year.

The Mexican online population reached 27.9 million unique visitors in June 2012 and consumed an average of 20.5 minutes per month per visitor.

Other key findings included in the report:

• Mexicans consumed on average 7.8 hours per visitor per month on social networks
• Politic web sites saw a 384% increase in terms of unique visitors
• 81.7% of the Chilean internet audience watch videos online
• The majority of visits to Retail Category are made through Hardware and Software Online Stores

This presentation showcases insights from Comscore MMX and qSearch.