Audience Recommendations for Every Vertical
RESTON, VA, February 11, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Microsoft Sites grabbed 11.3 percent market share, up 0.6 percentage points versus December.
January 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in January with 65.4 percent of the searches conducted, followed by Yahoo! Sites (17.0 percent), and Microsoft Sites (11.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.
Comscore Core Search Report*January 2010 vs. December 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Share of Searches (%)
Dec-09
Jan-10
Point Change Jan-10 vs. Dec-09
Total Core Search
100.0%
100.%
N/A
Google Sites
65.7%
65.4%
-0.3
Yahoo! Sites
17.3%
17.0%
Microsoft Sites
10.7%
11.3%
0.6
Ask Network
3.7%
3.8%
0.1
AOL LLC Network
2.6%
2.5%
-0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 15.2 billion searches in January, up 3 percent from December. Google Sites accounted for 9.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.7 billion), Ask Network (574 million) and AOL LLC (375 million).
Search Queries (MM)
Percent Change Jan-10 vs. Dec-09
14,737
15,167
3%
9,688
9,920
2%
2,544
2,583
1,576
1,715
9%
545
574
5%
AOL LLC
383
375
-2%
January 2010 U.S. Expanded Search Rankings
In the January analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.8 billion searches. Bing experienced large growth during the month with an 11-percent increase in query volume to reach more than 1.5 billion searches. Craigslist jumped one position to #6 with 636 million searches, while Facebook grew to 395 million searches, representing a 13-percent increase from the previous month.
Comscore Expanded Search Query ReportJanuary 2010 vs. December 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Expanded Search Entity
Total Internet
22,741
23,163
14,019
14,045
0%
Google
10,101
10,378
YouTube/All Other
3,918
3,667
-6%
2,629
2,670
Yahoo!
2,605
2,647
All Other
24
23
-4%
1,620
1,772
Bing
1,399
1,549
11%
Microsoft/All Other
221
223
1%
696
736
6%
ASK.COM
332
336
MyWebSearch.com/ All Other
364
400
10%
eBay
680
659
-3%
craigslist, inc.
583
636
588
576
AOL Search Network
325
317
MapQuest/All Other
263
259
Fox Interactive Media
424
403
-5%
MySpace Sites
416
398
8
5
-38%
Facebook.com
351
395
13%
Amazon Sites
302
238
-21%
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com