Comscore Releases June 2013 U.S. Online Video Rankings

Number of Video Ad Impressions Surpassed 20 Billion in June

RESTON, VA, July 17, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 158.3 million unique viewers, followed by Facebook with 61.6 million, AOL, Inc. with 51 million, VEVO with 49.3 million and Microsoft Sites with 46.8 million. More than 44 billion video content views occurred during the month, with Google Sites generating the highest number at nearly 15.7 billion, followed by AOL, Inc. with 775 million and Facebook with 730 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
June 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

183,308

44,693,710

1,299.3

Google Sites

158,337

15,719,544

500.1

Facebook

61,646

729,548

24.7

AOL, Inc.

51,014

774,641

58.5

VEVO

49,293

562,445

38.9

Microsoft Sites

46,801

615,005

33.3

NDN

46,605

517,871

86.6

Yahoo! Sites

41,391

304,598

73.6

Viacom Digital

40,457

421,490

45.3

Amazon Sites

33,784

135,099

19.1

Turner Digital

27,587

255,590

40.5

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 20 billion video ads in June, with Google Sites ranking #1 with 3.3 billion ad impressions. LiveRail.com came in second with 2.4 billion ads, followed by BrightRoll Platform with 2.4 billion, Adap.tv with 2.2 billion and Specific Media with 1.5 billion. Time spent watching video ads totaled 7.5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. Video ads reached nearly 54 percent of the total U.S. population an average of 121 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 73.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
June 2013
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

20,090,763

7,487

121.1

53.6

Google Sites

3,260,119

300

29.7

35.5

LIVERAIL.COM†

2,390,027

800

29.4

26.3

BrightRoll Platform**†

2,384,810

1,155

15.3

50.2

ADAP.TV†

2,208,488

1,048

18.1

39.4

Specific Media**

1,482,259

567

13.1

36.7

TubeMogul Video Ad Platform†

1,442,628

438

15.3

30.4

Hulu

1,395,987

533

73.4

6.1

Tremor Video**

772,829

358

12.5

20.1

AOL, Inc.

670,437

314

12.6

17.2

Videology†

598,124

238

9.3

20.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The June 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.5 million viewers. Fullscreen held on to the #2 position with 34.3 million viewers, followed by Maker Studios Inc. with 28.8 million, Warner Music with 28.4 million and ZEFR (formerly MovieClips) with 26.5 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (76 minutes per viewer), followed by Maker Studios Inc. (62 minutes per viewer). VEVO streamed the greatest number of videos (534 million), followed by Maker Studios Inc. (477 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers
June 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,452

533,916

37.7

Fullscreen @ YouTube

34,287

309,216

28.2

Maker Studios Inc. @ YouTube

28,758

476,838

62.3

Warner Music @ YouTube

28,375

160,236

18.4

ZEFR @ YouTube

26,530

137,230

14.4

The Orchard @ YouTube

22,564

85,294

10.6

Machinima @ YouTube

20,380

389,548

75.8

UMG @ YouTube

17,907

60,096

9.8

BroadbandTV @ YouTube

16,759

127,043

24.5

E! Entertainment Television @ YouTube

15,634

39,251

4.1

Other notable findings from June 2013 include:

  • 85.2 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 31 percent of all videos viewed and 3 percent of all minutes spent viewing video online.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com