Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs. Year Ago

Holiday Season-to-Date Desktop Spending up 15 Percent to $48.3 Billion

Free Shipping Day (Dec. 18) Hits $926 Million in Spending

RESTON, VA, December 23, 2014 – Comscore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date, $48.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (Dec. 15-21) posted a strong 18-percent growth in online sales, taking in $5.8 billion in desktop spending in what was the last full week before Christmas. The week began with two billion dollar days – Monday, Dec. 15 at $1.07 billion and Tuesday, Dec. 16 at $1.16 billion – while Free Shipping Day (Thursday, Dec. 18) saw $926 million in desktop spending.

2014 Holiday Season To Date vs. Corresponding Days* in 2013
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: Comscore, Inc.

Millions ($)

2013

2014

Percent Change

Nov. 1–Dec. 21 (vs. Nov. 2-Dec. 22, 2013)

$41,971

$48,269

15%

Pre-Thanksgiving (Nov. 1-26 vs. Nov. 2-27, 2013)

$17,831

$20,181

13%

Thanksgiving thru Most Recent Week

$24,140

$28,088

16%

Thanksgiving Day (Nov. 27)

$766

$1,009

32%

Black Friday (Nov. 28)

$1,198

$1,505

26%

Holiday Weekend (Nov. 29-30)

$1,594

$2,012

26%

Cyber Monday (Dec. 1)

$1,735

$2,038

17%

Thanksgiving thru Cyber Monday

$5,293

$6,564

24%

Cyber Week (Dec. 1-7)

$7,978

$9,126

14%

Cyber Work Week Mon-Fri (Dec. 1-5)

$6,315

$7,287

15%

Cyber Weekend (Dec. 6-7)

$1,663

$1,840

11%

Green Monday (Dec. 8)

$1,401

$1,615

15%

Free Shipping Day (Dec. 18)

$868

$926

7%

Most Recent Week (Dec. 15-21)

$4,920

$5,817

18%

Most Recent Work Week Mon-Fri (Dec. 15-19)

$4,205

$4,845

15%

Most Recent Weekend (Dec. 20-21)

$714

$972

36%

*Corresponding days based on corresponding shopping days (November 2 thru December 22, 2013)

“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” said Comscore chairman emeritus Gian Fulgoni. “We are now running at a 15-percent growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”

Weekly Online Holiday Retail Sales

Weekly Desktop Online Holiday Retail Sales in Millions

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com