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Understanding Creative Drivers of Online Video Engagement

Comscore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. Comscore and AOL prese...

Web-Based Email Shows Declining Engagement Among Younger Age Group in Europ...

In August 2011, the average number of minutes spent overall by Europeans on web-based email showed an increase of nearly 11 percent from the previous year. A demographic analysis showed that this incr...