The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
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Holiday planning starts earlier every year, and consumers are already researching gifts, planning travel, prepping for parties, and engaging with seasonal entertainment. Proximic’s AI-driven contextua...
TV Measurement Has Entered Its Next Era
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Summer may be kicking off, but Fall planning is already underway. Outdoor activities and Halloween shopping are in motion, and now is the time to win the season. Proximic’s AI-driven contextual and pr...
Q1 2026 AI Intelligence Report
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Upfronts 2026 and the Architecture for Modern Measurement
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