2025 State of Programmatic Report
Keep your seasonal campaigns in full bloom with our Spring Audience Guide. Read more
ID-Free Impressions are the New Normal
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season...
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical i...
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into increm...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?