Search Strategies for Smartphones vs Tablets

Nearly 7 percent of all digital traffic in the U.S. is consumed away from computers. With the ever growing adoption of smartphones, tablets and other connected devices, non-computer traffic shows only signs of increasing. From searching, shopping, and communicating, the way people consume information on these devices varies greatly from their consumption on traditional web channels. Understanding these differences will be critical to marketers looking to reach these hyperconnected audiences.

Eli Goodman, Comscore Media Evangelist and Jeff Licciardi, Performics Group Account Director present insights into today’s mobile consumer across platforms as well as how to effectively and efficiently reach your target audience in a meaningful way.

Gain intelligence that you can implement right away:

• Understand how social shopping influences purchasing behaviors
• Analysis of smartphone and tablet audiences
• Best practices for maximizing mobile performance