2024 State of Gaming Report
RESTON, VA, January 16, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November.
December 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 63.5 percent of the searches conducted, unchanged from November, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.9 percent), and AOL LLC (3.8 percent).
Comscore Core Search Report*December 2008 vs. November 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Nov-08
Dec-08
Point Change Dec-08 vs. Nov-08
Total Core Search
100.0
N/A
Google Sites
63.5
0.0
Yahoo! Sites
20.4
20.5
0.1
Microsoft Sites
8.3
Ask Network
4.0
3.9
-0.1
AOL LLC
3.8
0.
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 12.7 billion searches at the core search engines, up 3 percent from November. Google Sites handled 8 billion core searches, followed by Yahoo! Sites with 2.6 billion and Microsoft Sites with 1.1 billion.
Search Queries (MM)
Percent Change Dec-08 vs. Nov-08
12,264
12,650
3%
7,784
8,036
2,506
2,593
1,015
1,055
4%
494
488
-1%
465
478
December U.S. Expanded Search Rankings
In the Comscore December 2008 analysis of the top properties where search activity is observed, Google Sites led with 11.2 billion searches, up 4 percent versus November. Yahoo! Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 740 million.
Comscore Expanded Search Query ReportDecember 2008 vs. November 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
18,058
18,688
10,767
11,152
Google
7,976
8,247
YouTube/All Other
2,791
2,905
2,620
2,714
Yahoo!
2,594
2,686
All Other
26
28
8%
1,053
1,092
MSN-Windows Live
959
997
Microsoft/All Other
94
95
1%
725
740
2%
AOL Search Network
412
424
MapQuest/All Other
313
316
631
620
-2%
Ask.com
326
308
-6%
MyWebSearch.com/ All Other
305
312
Fox Interactive Media
543
526
-3%
MySpace
535
516
-4%
8
10
25%
eBay
469
500
7%
Craigslist.org
369
387
5%
Amazon Sites
157
204
30%
Facebook.com
162
161
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com