2024 State of Gaming Report
RESTON, VA, February 18, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008.
January 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent).
Comscore Core Search Report* January 2009 vs. December 2008 Total U.S. – Home/Work/University Locations Source: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Dec-08
Jan-09
Point Change
Jan-09 vs. Dec-08
Total Core Search
100.0
N/A
Google Sites
63.5
63.0
-0.5
Yahoo! Sites
20.5
21.0
0.5
Microsoft Sites
8.3
8.5
0.2
AOL LLC
3.8
3.9
0.1
Ask Network
3.7
-0.2
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 13.5 billion searches at the core search engines, up 7 percent from December. Google Sites handled 8.5 billion core searches, followed by Yahoo! Sites with 2.8 billion and Microsoft Sites with 1.1 billion.
Search Queries (MM)
Percent Change
12,650
13,496
7%
8,036
8,497
6%
2,593
2,836
9%
1,055
1,136
8%
478
520
488
497
2%
January 2009 U.S. Expanded Search Rankings
In the Comscore January 2009 analysis of the top properties where search activity is observed, Google Sites led with 11.7 billion searches, up 5 percent versus December. Yahoo! Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (781 million).
Comscore Expanded Search Query ReportJanuary 2009 vs. December 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
18,688
19,979
11,152
11,714
5%
Google
8,247
8,731
YouTube/All Other
2,905
2,983
3%
2,714
2,979
10%
Yahoo!
2,686
2,952
All Other
28
27
-4%
1,092
1,188
MSN-Windows Live
997
1,084
Microsoft/All Other
95
104
740
781
AOL Search Network
424
452
MapQuest/All Other
316
329
4%
620
645
Ask.com
308
317
MyWebSearch.com/ All Other
312
328
Fox Interactive Media
526
558
MySpace
516
550
10
8
-20%
eBay
500
541
Craigslist.org
387
28%
Amazon Sites
204
196
Facebook.com
161
195
21%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com