2024 State of Gaming Report
RESTON, VA, March 13, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Americans conducted 13.1 billion core searches in February 2009, down 3 percent versus January – a decline that is primarily the result of the shortened month.
February 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in February with 63.3 percent of the searches conducted, followed by Yahoo! Sites (20.6 percent), Microsoft Sites (8.2 percent), Ask Network (4.1 percent) and AOL LLC (3.9 percent).
Comscore Core Search Report* February 2009 vs. January 2009 Total U.S. – Home/Work/University Locations Source: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Jan-09
Feb-09
Point Change Feb-09 vs. Jan-09
Total Core Search
100.0
N/A
Google Sites
63.0
63.3
0.3
Yahoo! Sites
21.0
20.6
-0.4
Microsoft Sites
8.5
8.2
-0.3
Ask Network
3.7
4.1
0.4
AOL LLC
3.9
0.0
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 13.1 billion searches at the core search engines, down 3 percent from January. Google Sites handled 8.3 billion core searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 1.1 billion.
Search Queries (MM)
Percent Change Feb-09 vs. Jan-09
13,496
13,104
-3%
8,497
8,293
-2%
2,836
2,696
-5%
1,146
1,073
-6%
497
536
8%
520
507
February 2009 U.S. Expanded Search Rankings
In the Comscore February 2009 analysis of the top properties where search activity is observed, Google Sites led with 11.3 billion searches, down 4 percent versus January. Yahoo! Sites ranked second with 2.8 billion searches, followed by Microsoft Sites (1.1 billion) and AOL LLC (761 million).
Comscore Expanded Search Query ReportFebruary 2009 vs. January 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
19,979
19,176
-4%
11,714
11,250
Google
8,731
8,541
YouTube/All Other
2,983
2,709
-9%
2,979
2,828
Yahoo!
2,952
2,804
All Other
27
23
-13%
1,188
1,109
-7%
MSN-Windows Live
1,084
1,015
Microsoft/All Other
104
94
-10%
781
761
AOL Search Network
452
439
MapQuest/All Other
330
322
645
678
5%
Ask.com
317
384
21%
MyWebSearch.com/ All Other
328
294
eBay
541
513
Craigslist.org
511
3%
Fox Interactive Media
558
487
MySpace
550
479
8
7
Facebook.com
195
206
6%
Amazon Sites
196
170
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com