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CareerBuilder Leads Category, Followed by Yahoo! HotJobs and Monster
RESTON, VA, July 28, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a June 2009 overview of the career services & development category based on data from Comscore MMX and Comscore Marketer. The study revealed that more than 65 million Americans visited the category in June, representing a 10-percent increase versus year ago, ranking it as one of the top-growing site categories. Seven of the top ten sites in the category achieved double-digit gains during that period.
CareerBuilder LLC led the category with 21.7 million unique visitors, followed by Yahoo! HotJobs with 17.9 million visitors (up 23 percent vs. year ago) and Monster.com with 14.5 million visitors (up 6 percent). The next three sites in the ranking have each achieved substantial growth in the past year, with Indeed growing 59 percent to 8 million visitors, Job.com Sites up 46 percent to 7.4 million visitors, and SnagAJob up 48 percent to 4.7 million visitors.
Top Career Resource SitesJune 2009 vs. June 2008Total U.S. – Home/Work/University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Jun-2008
Jun-2009
% Change
Total Internet : Total Audience
189,873
193,896
2
Career Services and Development
59,031
65,221
10
CareerBuilder LLC
22,033
21,704
-1
Yahoo! HotJobs
14,535
17,861
23
Monster
13,605
14,472
6
Indeed
5,046
8,046
59
Job.com Sites
5,049
7,378
46
SnagAJob
3,160
4,662
48
Simply Hired, Inc.
2,882
3,876
35
JOBSONLINE.NET
2,294
2,996
31
OPM
973
2,765
184
BRASSRING.COM
2,249
2,005
-11
“Job and career-related resources continue to be one of the fastest-growing categories online, which is not surprising given the current state of the economy and the number of people seeking job opportunities and career advice,” said Jeff Hackett, Comscore senior vice president. “The top three sites in the category – CareerBuilder, HotJobs and Monster – have maintained their leadership positions for several years now, but there are also a few upstarts in the industry making some noise. Certainly with millions of Americans reevaluating their careers right now there is opportunity for continued growth and innovation in this segment of the online marketplace.”
Customer Service is Most Searched Occupation on Career Resources Sites
Comscore also conducted an analysis of the most searched occupations within the career services & development category to understand which jobs are in high demand and/or supply. “Customer service” ranked as the most searched occupation with 273,000 people searching on that term in the category in June, followed by “warehouse” (257,000 searchers) and “sales” (217,000 searchers).
Top 10 Occupations Searched* on Career Service & Development SitesJune 2009Total U.S. – Home/Work/University LocationsSource: Comscore Marketer
Occupation / Search Term
Searchers
Customer Service
273,310
Warehouse
257,484
Sales
216,784
Receptionist
178,787
Medical Assistant
161,232
Clerical
149,728
Construction
144,554
Driver
132,947
Retail
127,751
Security
107,219
*Based on exact matches of search terms
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com