2024 State of Gaming Report
Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010
London, U.K., 27 October, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the Comscore MMX audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours).
Dutch Internet Users Are Most Frequent Website Visitors in EuropeEuropean internet users age 15 years and older accessed the internet on average 58.9 times in September 2010. The Netherlands ranked highest in Europe with 78.2 visits per visitor, nearly 20 more visits per month higher than the European average. The U.K. ranked second with 71.3 visits per visitor, followed by France (68.4 visits per visitor) and Spain (63.7 visits per visitor).
Top 10 European Countries by Visits per VisitorSeptember 2010Total Europe, Age 15+* - Home & Work Locations**Source: Comscore MMX
Average Visits per Visitor
Europe
58.9
Netherlands
78.2
United Kingdom
71.3
France
68.4
Spain
63.7
Germany
61.0
Poland
55.6
Finland
54.6
Turkey
53.7
Russian Federation
52.3
Sweden
49.8
*Comscore reportable universe for some European countries is internet users age 15+. To make sure all countries are comparable the country ranking is based on a 15+ universe.**Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.
Dutch Audience Spent Most Time on PortalsThe 11.9 million internet users in the Netherlands age 6 or older spent an average of 31.9 hours online in September 2010, with the Web portals category, which includes Microsoft, Yahoo! and AOL, leading the way at 7.2 hours. Instant messengers ranked second with an average of 6.9 hours per user, followed by social networking sites, such as Hyves, Facebook and Twitter, at 3.5 hours per visitors in September. Dutch internet users spent more time on social networks than on E-mail, Multimedia, Online Gaming, Auctions or Classifieds sites.
Top 10 Web Categories by Average Minutes per VisitorSeptember 2010Total Netherlands, Age 6+ - Home & Work Locations*Source: Comscore MMX
Average Minutes per Visitor
Total Internet: Total Audience
1,912.5
Portals
433.7
Instant Messengers
410.8
Social Networking
209.0
E-mail
184.3
Multimedia
157.0
Online Gaming
110.3
Auctions
95.7
Classifieds
90.6
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.
“The Dutch are rather sophisticated internet users, as evidenced by their high frequency of usage and engagement with a variety of different online content,” said Wolf Allisat, Comscore EVP for International Markets. “With Comscore’s recent acquisition of Dutch company Nedstat, we look forward to providing even greater insights into the behavior of online consumers in this important market.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com