Achieve precision programmatic targeting with behavioral and contextual based cross-platform audiences

Programmatic Targeting Solutions

Cookie-free Targeting Solution

Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.

Audience Targeting Solution

Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming behaviors, and personas.

Contextual Targeting Solution

Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.

Client Success

Social in Media Publishing: The Dodo

The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in orderto increase reach, engagement and referrals.

Comscore On-the-Shelf PMPs

Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.

Achieve precision programmatic targeting with behavioral and contextual based cross-platform audiences

Cookie-free Targeting Solution

Audience Targeting Solution

Contextual Targeting Solution

Social in Media Publishing: The Dodo

Activate Comscore segments in your DMP or DSP of choice

Comscore On-the-Shelf PMPs

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress

The Opportunity for Advertisers and Publishers in Light of the Recent Cookies News

Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA Solutions

Reaching Audiences in the Era of Fragmented Privacy Regulations

Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Data Delivery at Scale

Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on the Pedal

Navigating the Future of Publishing

ID-Free Targeting that Performs

Getting Started With Privacy and Regulation – The Time To Experiment Is Now

Making the Right Bets When It Comes to Programmatic

The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers

Scoring on the Madness of March