Improve Search Marketing ROI

Search marketers face an increasingly competitive marketplace. To stay ahead of the competition they need timely intelligence regarding what works in search. comScore Marketer™ informs search strategy by delivering direct insight into paid and organic search results across all search engines.

Highlights

• ABSOLUTE: Quantifies the absolute size – not just relative share – of a search market by site and keyword terms
• COMPLETE: Utilizes the comScore panel for a total understanding of the demographics, searching and buying behavior of a target audience
• END-TO-END: Covers the full search funnel – from pre-click analytics to post-click analysis
• ACTIONABLE: Benchmarks your performance against the competition to identify best practices and areas for improvement

Benefits

• Create more efficient and cost-effective campaigns using the right mix of paid and organic search terms
• Identify high-potential consumer segments, and select the optimal sites and search terms to reach them
• Reveal who is competing on your search terms to pinpoint competitors and affiliate-marketing partners
• Determine the optimal amount of spending by matching keyword-term combinations to the size of your audience
• Analyze searcher behaviors and terms used to reveal true searcher intent
• Quantify market size and opportunity within your target search market

To learn more about comScore Marketer, please contact us today.