When it comes to how Americans consume TV content a lot has changed since the last presidential election cycle. Let’s break it down:
With about half of all TV viewership hours still occurring on linear TV, it will remain a major source of audience reach in the 2024 election cycle. However, because the other half of viewership will be occurring on CTV devices, a cohesive, cross-platform voter engagement strategy that considers both linear and CTV consumption will be critical to move the voter needle. Here are three ways political advertisers can embrace CTV in 2024:
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