2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. The profound changes in digital consumer behavior occurred across a variety of sectors, including mobile, social media, video, advertising, search and e-commerce, and are the result of transformative shifts in platforms, content, demographics, and marketing. With these fundamental shifts in mind, we will examine how today’s digital media landscape has changed over the past few years and what that means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus for you and your business.

Key topics to be covered in this whitepaper include:

• The implications of a multi-platform majority

• The continuing disruption of mobile in all facets of digital media

• How social is monetizing its enormous mobile audiences

• The resurgence of online video and measurement across all screens

• Issues of ad viewability and how to improve ad performance on mobile

• How search engines are differentiating themselves from the competition

• The continued growth of digital commerce and emergence of mobile commerce