Webinar - Year in Review India

- Este evento es pasado -

Gain a comprehensive understanding of the metrics and trends of 2023 in the INDIAN digital and social media landscapes to develop successful strategies in 2024.

Join us on December 7th at 15:00 IST, for an exclusive webinar, "Year in Review”. During a one-hour session we will delve into the dynamic digital and social media landscapes of India, providing a full wrap-up of cross-platform measurement in 2023. The session will be divided into two parts, with the first focusing on the digital landscape and the second on the social media landscape.

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2023 Year in Review – INDIA EDITION

7 de diciembre : 15:00 - 16:00
Geet Lulla
Geet Lulla
Vice President, Sales and Head - Asia Pacific
Comscore
Visakh Vijayakumar
Visakh Vijayakumar
Sales Director
Comscore

Agenda:

PART 1 – Digital Landscape (15:00 - 15:30 IST)

Some of the topics we will cover:

  • A complete view of consumer habits across various devices and formats
  • The profile of the Indian digital consumer
  • Where consumers are shopping online
  • Video consumption and growth

PART 2 – Social Media Landscape (15:30 - 16:00 IST)

Some of the topics we will cover:

  • A closer look at the events that shaped the social media consumption in the past year
  • From movie stars to Sports influencers – who were the biggest influencers
  • Players and partnership who have shaped the social media landscape in India
  • Most Social Media YoY growth by industries in India
  • Cricket on social engagement