Mais insights

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...

Activating Comscore Segments for Improved ROI

Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...