‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Balancing Contextual and Audience Targeting
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers