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AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA, January 14, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
Top 15 Ad NetworksDecember 2009 vs. December 2008Total U.S. – Home/Work/University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Dec-2008
Dec-2009
% Change
Total Internet : Total Audience
190,650
205,709
8
AOL Advertising
173,804
187,023
Yahoo! Network
165,879
180,909
9
Google Ad Network
157,131
178,134
13
ValueClick Networks
159,420
170,774
7
Microsoft Media Network US
126,158
165,470
31
Specific Media
153,079
165,230
FOX Audience Network
N/A
156,981
24/7 Real Media
142,448
155,856
Collective Network
126,294
153,905
22
interCLICK
137,076
148,989
Tribal Fusion
139,778
147,169
5
AudienceScience (formerly Revenue Science)
126,261
146,428
16
Traffic Marketplace
147,024
144,115
-2
Adconion Media Group
142,133
141,235
-1
Turn, Inc
123,150
138,297
12
“Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population,” said Comscore senior vice president Jeff Hackett. “Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com