The insights assisted the video game brand surface which brands their social audience has affinity with.
A Gaming Platform wanted to identify key trends and measure the impact of their social audience to make optimal content and advertising decisions.
Comscore Social is our social analytics tool that provides a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms. The gaming platform leveraged our social solution to showcase that their audience is highly engaged in the beauty space. Furthermore, the gaming platform identified that Instagram is their strongest driver of audience engagement.
The video game brand wishes to understand the true preferences of consumers they are actively communicating and engaging with.
Comscore Social's Affinity data is utilized to isolate which brands their social audience is likely to engage with
Brands like Foot Locker, Regal Cinemas and Transformers are among those engaged with.
A gaming platform leveraged the data and key insights to get a better understanding of how to sell their social ads and show publishers the importance of their social presence and their purchasing power.
