Driving campaign efficiency with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.

The Scenario

In today's ever-evolving privacy landscape, reaching target audiences effectively while optimizing costs is crucial for pharmaceutical brands. By utilizing Proximic’s ID-free custom Search Predictive Audience, Butler/Till set out to achieve two primary goals for the pharmaceutical brand: expanding audience reach and reducing the cost per qualified site visit (QSV).

Butler/Till applied Proximic’s ID-free custom Search Predictive Audience to a leading pharmaceutical company's campaign.

The campaign was monitored and compared with other competitor health audiences.

The goal was to achieve greater reach and reduce cost per qualified site visitor (QSV).

The Results

Proximic by Comscore’s ID-free custom Predictive Search Audience drove the lowest cost per qualified visit (cost per QV) and highest reach compared to all competitor audiences, demonstrating the best overall campaign efficiency of any audience tested.

Reach

Cost per Qualified Site Visitor (QSV)

*Qualified site visits defined as any site visit staying on landing page more than 2.3s