Comscore Waves Goodbye to '08, Looks Ahead to '09
It’s often been said, you can't know where you’re going until you know where you’ve been. Even in the rapidly-evolving world of digital media, this phrase rings true. The trends of the past shape the future, and understanding these trends can mean the difference between success and failure in the months ahead – especially in the challenging economic climate we face in 2009.
Apparently many other minds in the digital media industry have also been wondering where we’ve been, with our latest report, “The Comscore 2008 Digital Year in Review,” having already been downloaded by more than 2,000 people. The report gives an overview of what happened in the digital marketplace over the past year, including a look at Internet usage, e-commerce, search, online video, online advertising and mobile.
One interesting finding was the significant growth in the mobile market due in large part to consumer adoption of smartphones, especially the iPhone. The number of smartphone subscribers more than doubled in 2008, while 3G (wireless broadband) penetration increased 43 percent, allowing for a more robust, user-friendly mobile browsing experience.
This and other findings are included in the free report. If you haven’t downloaded your copy yet, you can do so at www.comscore.com/2008-digital-review. Let’s hope 2009 is a positive one for all of us in the digital marketplace!