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Join us for ‘Advertising to Gen Z’ a deep dive into Comscore data around what makes this consumer tick. Our SVP of Client Insights Danan Ren, Chief Information Officer Brian Pugh, and Senior Client Insights Analyst Ryan Young will share new insights on understanding, reaching, and engaging with this audience, live on June 8 2023 at 2:00 PM ET.
Register free with the link below and save the date in your diary.
Advertising to Gen Z
6月8日 : 14:00 - 14:30 ET
Brian Pugh
Chief Product OfficerComscore
Danan Ren
SVP, Client Insights & GTM EnablementComscore
Ryan Young
Senior Client Insights AnalystComscore
It’s the generation that will be driving the next 10-15 years of advertising trends. Gen Z is a true digital generation, that has never known a world without wifi, smart phones or social platforms.
For content owners and advertisers looking at emerging opportunities in the media landscape, understanding Gen Z audiences, how they engage, what they respond to and what characterizes them as consumers is increasingly important.