- 2011年10月24日
1 in 5 UK Smartphone Users Searched for Retail Store Location
In the UK, the top retail/e-commerce activity performed on a smartphone was finding a store location, with 20.2 percent of smartphone owners using the service in August 2011. 15.3 percent of all smartphone users in the UK took a picture of a product while in a store, making it the second most popular retail-related activity performed via smartphone.
Looking at the top 10 e-commerce activities, users are taking advantage of their smartphone to gather information before purchasing a product or service. Activities like contacting their friends/family via text (14.2 percent) comparing prices (12.7 percent), finding coupons or deals (11.7) and sending a picture (8.7 percent) of the product to friends/family while in the retail store.
