How Millennials Are Leading the Mobile Consumption in Brazil
Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil.
Three quarters of Brazil’s digital millennials consumes digital content on mobile in a month, being responsible for 70% of the total time spent on mobile in Brazil.
Click here to download our latest MMX® Multi-Platform Infographic, which shows a few key ways in which Millennials are unique in their mobile behavior
MMX Multi-Platform can help you understand your target audience size and engagement across devices. All of these metrics can be compared across digital media platforms and used to understand incremental or complementary activity coming from each platform.
To understand what else you can – and should – learn from our MMX Multi-Platform data:
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