Automotive Social Media Ranking by Engagement in India
Rodrigo Ceron
Senior Director, Global Marketing
Leading the ranking with 1.606 million cross-platform actions we find the motorcycle manufacturer Royal Enfield followed by Hyundai with one-fourth as many actions (412,755) but with an audience size 5x bigger than Royal Enfield’s (14.5 million). The next motorcycle manufacturer on the list is Jawa Motorcycles in the fourth position with 373,326 actions. Automotive manufacturers that appear in the ranking are Mercedes-Benz in the 5th place with 331,221 actions, Morris Garages with 223,375 actions in the 8th place, and BMW with 209,619 actions reaching a position in the top 10.
The first property about Automotive News or Reviews that appears in December 2022 ranking is MaxAbout.com in third place with 384,868 actions cross-platform and an audience of 2.6 million people. Then we find Gaadiwaadi.com with a bigger audience (2.8 million) but with 301,192 actions that place them in position number six. Zigwheels appears in the next position (7th) with 252,186 actions.
Please find the top 12 ranking in the next table:
Top 12 Social Properties in Automotive Category in India, December 2022 | Actions (Cross Platform) | Audience (Cross Platform) | |
1 | ROYALENFIELD (IN) | 1,606,533 | 2,808,775 |
2 | Hyundai (IN) | 412,755 | 14,510,287 |
3 | MAXABOUT.COM (IN) | 384,868 | 2,609,554 |
4 | Jawa Motorcycles (IN) | 373,326 | 1,062,012 |
5 | Mercedes-Benz (IN) | 331,221 | 4,845,361 |
6 | GAADIWAADI.COM (IN) | 301,192 | 2,865,591 |
7 | Zigwheels (IN) | 252,186 | 999,416 |
8 | Morris Garages (IN) | 223,375 | 1,481,843 |
9 | BIKEWALE (IN) | 217,300 | 317,361 |
10 | BMW (IN) | 209,619 | 6,607,575 |
11 | Carandbike (IN) | 202,439 | 1,717,354 |
12 | Volvo Auto (IN) | 199,450 | 1,936,221 |
Source: Shareablee Powered by Comscore, Automotive Category, December 2022, Instagram, Facebook & Twitter, India
If we analyze Instagram's top posts in the last 30 days, we find a publication by BMW that reached 234,998 actions:
The next post based on total actions is from Hyundai and reached 232,646 actions on Instagram.
Finally, Zigwheels reached the third position with the post “Gone too soon…” which reached 185,387 actions:
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