Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2015
RESTON, VA, March 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 199.4 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.1 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers |
| Rank | Property | Unique Visitors/Viewers |
| Total Internet : Total Audience | 254,692 |
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1 | Google Sites | 240,798 |
| 26 | Yelp | 79,120 |
2 | Yahoo Sites | 216,827 |
| 27 | Wal-Mart | 76,422 |
3 | 206,544 |
| 28 | ESPN | 74,682 | |
4 | AOL, Inc. | 187,783 |
| 29 | WebMD Health | 69,989 |
5 | Amazon Sites | 174,914 |
| 30 | WordPress.com* | 67,994 |
6 | Microsoft Sites | 170,697 |
| 31 | Answers.com Sites | 63,104 |
7 | Mode Media (formerly Glam Media) | 142,969 |
| 32 | Vimeo | 61,403 |
8 | Apple Inc. | 135,605 |
| 33 | Netflix.com | 61,110 |
9 | CBS Interactive | 133,047 |
| 34 | Scripps Networks Interactive Inc. | 60,842 |
10 | Comcast NBCUniversal | 132,173 |
| 35 | Adobe Sites | 60,199 |
11 | eBay | 119,652 |
| 36 | New York Times Digital | 59,690 |
12 | Wikimedia Foundation Sites | 112,655 |
| 37 | Meredith Digital | 58,425 |
13 | Turner Digital | 109,722 |
| 38 | Ask Network | 58,309 |
14 | Gannett Sites | 109,132 |
| 39 | craigslist, inc. | 58,142 |
15 | 106,123 |
| 40 | Viacom Digital | 56,014 | |
16 | Weather Company, The | 101,586 |
| 41 | Fox News Digital Network | 55,659 |
17 | Time Inc. Network (U.S) | 96,887 |
| 42 | Gawker Media | 54,855 |
18 | Twitter.com | 94,996 |
| 43 | Demand Media | 53,191 |
19 | Pandora.com | 84,326 |
| 44 | Vox Media | 52,635 |
20 | BuzzFeed.com | 81,719 |
| 45 | TripAdvisor Inc. | 51,892 |
21 | SheKnows Media | 81,468 |
| 46 | AccuWeather Sites | 51,569 |
22 | Conde Nast Digital | 80,893 |
| 47 | Cox Enterprises Inc. | 51,479 |
23 | About | 80,531 |
| 48 | Mail Online | 50,624 |
24 | Hearst Corporation | 79,882 |
| 49 | WorldNow Sites | 49,968 |
25 | Pinterest.com | 79,343 |
| 50 | VEVO | 49,914 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 229,649 |
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1 | Google Sites | 199,432 |
| 26 | Conde Nast Digital | 34,512 |
2 | Yahoo Sites | 161,287 |
| 27 | SheKnows Media | 33,319 |
3 | Microsoft Sites | 147,160 |
| 28 | Pinterest.com | 33,303 |
4 | 133,261 |
| 29 | Intuit | 32,127 | |
5 | AOL, Inc. | 106,258 |
| 30 | New York Times Digital | 31,791 |
6 | Amazon Sites | 104,956 |
| 31 | Answers.com Sites | 31,671 |
7 | Mode Media (formerly Glam Media) | 82,176 |
| 32 | Dropbox Sites | 31,536 |
8 | CBS Interactive | 68,379 |
| 33 | WebMD Health | 30,510 |
9 | Wikimedia Foundation Sites | 67,417 |
| 34 | Purch | 28,591 |
10 | eBay | 65,077 |
| 35 | Fox News Digital Network | 28,050 |
11 | Comcast NBCUniversal | 62,779 |
| 36 | Demand Media | 27,968 |
12 | Turner Digital | 57,094 |
| 37 | TripAdvisor Inc. | 27,673 |
13 | Apple Inc. | 52,024 |
| 38 | ESPN | 27,297 |
14 | About | 49,982 |
| 39 | Netflix.com | 26,347 |
15 | Gannett Sites | 49,071 |
| 40 | Meredith Digital | 25,908 |
16 | Ask Network | 48,105 |
| 41 | Ziff Davis Tech | 24,612 |
17 | Weather Company, The | 44,666 |
| 42 | IDG Network | 24,537 |
18 | 43,254 |
| 43 | Vox Media | 24,196 | |
19 | Time Inc. Network (U.S) | 43,101 |
| 44 | Verizon Communications Corporation | 24,159 |
20 | craigslist, inc. | 40,653 |
| 45 | Gawker Media | 23,529 |
21 | Hearst Corporation | 38,432 |
| 46 | Scripps Networks Interactive Inc. | 22,974 |
22 | Adobe Sites | 38,122 |
| 47 | BuzzFeed.com | 22,974 |
23 | Wal-Mart | 37,675 |
| 48 | YP Sites | 22,508 |
24 | Twitter.com | 35,362 |
| 49 | BBC Sites | 21,561 |
25 | Yelp | 34,898 |
| 50 | WashingtonPost.com | 21,303 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 229,649 | 100.0 |
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1 | AddThis | 220,628 | 96.1 |
| 1 | Google Ad Network** | 216,089 | 94.1 | ||
2 | 192,621 | 83.9 |
| 2 | Yahoo Audience Network** | 202,143 | 88.0 | |||
3 | Taboola | 192,541 | 83.8 |
| 3 | Conversant (formerly ValueClick Networks)** | 191,441 | 83.4 | ||
4 | Yahoo Sites | 161,287 | 70.2 |
| 4 | Criteo** | 180,493 | 78.6 | ||
5 | Outbrain | 159,449 | 69.4 |
| 5 | RadiumOne** | 176,490 | 76.9 | ||
6 | ShareThis | 135,747 | 59.1 |
| 6 | Advertising.com** | 171,540 | 74.7 | ||
7 | MSN | 130,261 | 56.7 |
| 7 | Burst Media** | 156,034 | 67.9 | ||
8 | Facebook.com | 130,029 | 56.6 |
| 8 | Collective Display** | 155,970 | 67.9 | ||
9 | AOL, Inc. | 106,258 | 46.3 |
| 9 | Exponential - Tribal Fusion** | 155,931 | 67.9 | ||
10 | YouTube.com | 103,750 | 45.2 |
| 10 | Gamut - Network** | 147,943 | 64.4 | ||
11 | Amazon.com* | 86,017 | 37.5 |
| 11 | Rocket Fuel** | 133,699 | 58.2 | ||
12 | Mode Media (formerly Glam Media) | 82,176 | 35.8 |
| 12 | Amobee** | 128,667 | 56.0 | ||
13 | Windows Live | 60,168 | 26.2 |
| 13 | SourceKnowledge Video Network** | 113,167 | 49.3 | ||
14 | 5min Media Platform | 59,723 | 26.0 |
| 14 | Adroit Digital** | 110,240 | 48.0 | ||
15 | About | 49,982 | 21.8 |
| 15 | Microsoft Media Network US** | 101,209 | 44.1 | ||
16 | Gannett Sites | 49,071 | 21.4 |
| 16 | TC Media Reach & Response Network** | 100,320 | 43.7 | ||
17 | Ask Network | 48,105 | 20.9 |
| 17 | Specific Media** | 77,670 | 33.8 | ||
18 | 43,254 | 18.8 |
| 18 | Undertone Networks** | 76,041 | 33.1 | |||
19 | Weather Channel, The | 38,780 | 16.9 |
| 19 | AdBlade Network** | 74,852 | 32.6 | ||
20 | NBC News Digital | 38,457 | 16.7 |
| 20 | Media.net Contextual Ads** | 74,754 | 32.6 | ||
21 | Blogger | 38,421 | 16.7 |
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22 | CNN | 35,795 | 15.6 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Twitter.com | 35,362 | 15.4 |
| 1 | Rubicon Project** | 200,093 | 87.1 | ||
24 | Walmart.com | 35,020 | 15.2 |
| 2 | Fulcrum5** | 184,914 | 80.5 | ||
25 | Yelp | 34,898 | 15.2 |
| 3 | OpenX** | 146,073 | 63.6 | ||
26 | CBS News | 34,396 | 15.0 |
| 4 | engage:BDR** | 49,232 | 21.4 | ||
27 | SheKnows Media | 33,319 | 14.5 |
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28 | IMDb | 32,490 | 14.1 |
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29 | New York Times Digital | 31,791 | 13.8 |
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30 | Answers.com Sites | 31,671 | 13.8 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 70.2 percent of the 230 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.