Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2016
RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 258,974 |
|
|
|
|
1 | Google Sites | 243,601 |
| 26 | SheKnows Media | 81,018 |
2 | 206,480 |
| 27 | BuzzFeed.com | 80,526 | |
3 | Yahoo Sites | 204,421 |
| 28 | WordPress.com* | 79,285 |
4 | Microsoft Sites | 194,845 |
| 29 | New York Times Digital | 76,980 |
5 | Amazon Sites | 171,828 |
| 30 | ESPN | 75,625 |
6 | AOL, Inc. | 166,258 |
| 31 | Zillow Group | 74,858 |
7 | Comcast NBCUniversal | 152,426 |
| 32 | WashingtonPost.com | 73,361 |
8 | CBS Interactive | 148,167 |
| 33 | WebMD Health | 72,520 |
9 | Apple Inc. | 141,569 |
| 34 | Adobe Sites | 72,425 |
10 | Mode Media | 137,043 |
| 35 | Meredith Digital | 70,728 |
11 | Turner Digital | 126,352 |
| 36 | Answers.com Sites | 68,714 |
12 | Wikimedia Foundation Sites | 119,749 |
| 37 | TripAdvisor Inc. | 66,759 |
13 | 119,192 |
| 38 | Mail Online / Daily Mail | 66,705 | |
14 | 117,545 |
| 39 | Netflix Inc. | 66,381 | |
15 | Weather Company, The | 114,912 |
| 40 | About | 66,253 |
16 | Time Inc. Network (U.S) | 109,740 |
| 41 | Cox Enterprises Inc. | 65,813 |
17 | Hearst | 100,853 |
| 42 | Vimeo | 63,595 |
18 | USA TODAY Network | 100,366 |
| 43 | Vox Media | 62,542 |
19 | eBay | 96,214 |
| 44 | Intuit | 61,690 |
20 | Yelp | 87,963 |
| 45 | Tribune Media | 61,128 |
21 | Wal-Mart | 87,873 |
| 46 | craigslist, inc. | 60,931 |
22 | Pinterest.com | 86,649 |
| 47 | Groupon | 59,776 |
23 | Pandora.com | 84,896 |
| 48 | Viacom Digital | 58,923 |
24 | PayPal | 83,321 |
| 49 | Fox News Digital Network | 58,677 |
25 | Conde Nast Digital | 81,846 |
| 50 | Tribune Publishing | 57,067 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 233,898 |
|
|
|
|
1 | Google Sites | 202,026 |
| 26 | Intuit | 34,196 |
2 | Microsoft Sites | 156,278 |
| 27 | Pinterest.com | 31,592 |
3 | 142,399 |
| 28 | Weather Company, The | 31,084 | |
4 | Yahoo Sites | 140,633 |
| 29 | PayPal | 30,866 |
5 | Amazon Sites | 96,895 |
| 30 | TripAdvisor Inc. | 30,744 |
6 | AOL, Inc. | 81,195 |
| 31 | Zillow Group | 29,982 |
7 | Mode Media | 72,337 |
| 32 | New York Times Digital | 29,309 |
8 | CBS Interactive | 59,447 |
| 33 | WebMD Health | 28,425 |
9 | Wikimedia Foundation Sites | 56,439 |
| 34 | Purch | 27,922 |
10 | Comcast NBCUniversal | 55,360 |
| 35 | Netflix Inc. | 27,829 |
11 | Turner Digital | 48,479 |
| 36 | 27,744 | |
12 | eBay | 48,230 |
| 37 | Conde Nast Digital | 26,188 |
13 | Apple Inc. | 47,261 |
| 38 | Meredith Digital | 25,971 |
14 | Hearst | 40,770 |
| 39 | Expedia Inc | 25,827 |
15 | 40,711 |
| 40 | WashingtonPost.com | 25,817 | |
16 | USA TODAY Network | 39,911 |
| 41 | SheKnows Media | 25,283 |
17 | Time Inc. Network (U.S) | 39,299 |
| 42 | Ziff Davis Tech | 24,753 |
18 | Ask Network | 37,947 |
| 43 | Fox News Digital Network | 23,541 |
19 | Wal-Mart | 37,455 |
| 44 | Cox Enterprises Inc. | 22,922 |
20 | 37,446 |
| 45 | Answers.com Sites | 22,888 | |
21 | About | 37,172 |
| 46 | Valve Corporation | 22,725 |
22 | Dropbox Sites | 36,239 |
| 47 | JPMorgan Chase Property | 21,950 |
23 | craigslist, inc. | 35,944 |
| 48 | Demand Media | 21,851 |
24 | Adobe Sites | 35,689 |
| 49 | Vox Media | 21,669 |
25 | Yelp | 35,520 |
| 50 | ESPN | 21,213 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 233,898 | 100.0 |
|
|
|
|
| ||
1 | Taboola | 199,473 | 85.3 |
| 1 | Google Ad Network** | 219,584 | 93.9 | ||
2 | 194,551 | 83.2 |
| 2 | Yahoo Audience Network** | 201,682 | 86.2 | |||
3 | Yahoo Sites | 140,633 | 60.1 |
| 3 | Conversant** | 193,520 | 82.7 | ||
4 | Facebook.com | 140,133 | 59.9 |
| 4 | Criteo** | 187,661 | 80.2 | ||
5 | MSN | 137,260 | 58.7 |
| 5 | RadiumOne** | 178,046 | 76.1 | ||
6 | ShareThis | 137,138 | 58.6 |
| 6 | RhythmOne** | 176,695 | 75.5 | ||
7 | Outbrain | 127,120 | 54.3 |
| 7 | Exponential** | 163,932 | 70.1 | ||
8 | YouTube.com | 103,504 | 44.3 |
| 8 | Gamut - Network** | 149,421 | 63.9 | ||
9 | Amazon.com* | 88,430 | 37.8 |
| 9 | Collective Display** | 148,333 | 63.4 | ||
10 | Gravity Personalization | 86,235 | 36.9 |
| 10 | Advertising.com** | 147,132 | 62.9 | ||
11 | RevContent | 81,360 | 34.8 |
| 11 | Media.net Contextual Ads** | 122,183 | 52.2 | ||
12 | AOL, Inc. | 81,195 | 34.7 |
| 12 | Rocket Fuel** | 114,277 | 48.9 | ||
13 | Mode Media | 72,337 | 30.9 |
| 13 | Amobee** | 104,859 | 44.8 | ||
14 | Windows Live | 71,329 | 30.5 |
| 14 | SourceKnowledge Video Network** | 72,558 | 31.0 | ||
15 | 40,711 | 17.4 |
| 15 | Vibrant Media** | 61,334 | 26.2 | |||
16 | USA TODAY Network | 39,911 | 17.1 |
| 16 | Specific Media** | 60,857 | 26.0 | ||
17 | Ask Network | 37,947 | 16.2 |
| 17 | GumGum** | 59,332 | 25.4 | ||
18 | About | 37,172 | 15.9 |
| 18 | AdBlade Network** | 52,515 | 22.5 | ||
19 | Twitter.com | 36,398 | 15.6 |
| 19 | Undertone Networks** | 52,472 | 22.4 | ||
20 | CNN Brand | 36,159 | 15.5 |
| 20 | Xaxis Publisher Network** | 52,451 | 22.4 | ||
21 | Yelp | 35,520 | 15.2 |
|
| |||||
22 | Walmart.com | 34,155 | 14.6 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | NBC News Digital | 32,885 | 14.1 |
| 1 | OpenX** | 155,614 | 66.5 | ||
24 | CBS News | 32,453 | 13.9 |
| 2 | engage:BDR** | 95,326 | 40.8 | ||
25 | Zillow Group | 29,982 | 12.8 |
|
| |||||
26 | Blogger | 29,819 | 12.7 |
| ||||||
27 | New York Times Digital | 29,309 | 12.5 |
| ||||||
28 | LD Content | 29,305 | 12.5 |
| ||||||
29 | Intuit.com | 28,929 | 12.4 |
| ||||||
30 | WebMD Health | 28,425 | 12.2 |
| ||||||
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.