Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2015
RESTON, VA, February 24, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.7 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 255,849 |
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1 | Google Sites | 240,970 |
| 26 | BuzzFeed.com | 77,992 |
2 | Yahoo Sites | 221,061 |
| 27 | Pinterest.com | 75,828 |
3 | 208,655 |
| 28 | WebMD Health | 74,322 | |
4 | AOL, Inc. | 194,921 |
| 29 | Conde Nast Digital | 72,370 |
5 | Amazon Sites | 179,966 |
| 30 | Viacom Digital | 70,298 |
6 | Microsoft Sites | 172,339 |
| 31 | Netflix.com | 67,637 |
7 | Mode Media (formerly Glam Media) | 149,793 |
| 32 | WordPress.com* | 67,302 |
8 | Comcast NBCUniversal | 138,406 |
| 33 | Scripps Networks Interactive Inc. | 64,764 |
9 | Apple Inc. | 137,662 |
| 34 | Answers.com Sites | 64,748 |
10 | CBS Interactive | 135,992 |
| 35 | Meredith Digital | 64,402 |
11 | eBay | 122,083 |
| 36 | Adobe Sites | 63,514 |
12 | Wikimedia Foundation Sites | 117,350 |
| 37 | Ask Network | 63,405 |
13 | Gannett Sites | 116,273 |
| 38 | Demand Media | 61,608 |
14 | Turner Digital | 112,251 |
| 39 | Vimeo | 60,629 |
15 | 105,942 |
| 40 | craigslist, inc. | 60,054 | |
16 | Time Inc. Network (U.S) | 96,631 |
| 41 | Gawker Media | 58,776 |
17 | Twitter.com | 95,085 |
| 42 | Fox Sports Digital - Sporting News Media | 58,346 |
18 | ESPN | 93,970 |
| 43 | New York Times Digital | 57,297 |
19 | Weather Company, The | 92,848 |
| 44 | NFL Internet Group | 57,081 |
20 | Pandora.com | 84,885 |
| 45 | Fox News Digital Network | 56,857 |
21 | Hearst Corporation | 84,601 |
| 46 | Vox Media | 56,633 |
22 | SheKnows Media | 83,996 |
| 47 | iHeartMedia Digital | 56,536 |
23 | About | 83,616 |
| 48 | TripAdvisor Inc. | 54,388 |
24 | Wal-Mart | 83,192 |
| 49 | Disney Online | 53,160 |
25 | Yelp | 78,286 |
| 50 | YP Sites | 52,885 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 230,604 |
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1 | Google Sites | 197,667 |
| 26 | ESPN | 35,300 |
2 | Yahoo Sites | 166,866 |
| 27 | Pinterest.com | 34,623 |
3 | Microsoft Sites | 150,533 |
| 28 | SheKnows Media | 34,371 |
4 | 135,066 |
| 29 | Conde Nast Digital | 34,116 | |
5 | Amazon Sites | 109,990 |
| 30 | Demand Media | 33,324 |
6 | AOL, Inc. | 106,542 |
| 31 | WebMD Health | 32,788 |
7 | Mode Media (formerly Glam Media) | 81,513 |
| 32 | Dropbox Sites | 31,950 |
8 | CBS Interactive | 72,916 |
| 33 | Purch | 30,170 |
9 | Wikimedia Foundation Sites | 70,515 |
| 34 | TripAdvisor Inc. | 29,680 |
10 | eBay | 68,461 |
| 35 | Meredith Digital | 29,253 |
11 | Comcast NBCUniversal | 66,926 |
| 36 | New York Times Digital | 29,219 |
12 | Turner Digital | 59,665 |
| 37 | Answers.com Sites | 28,741 |
13 | Apple Inc. | 58,456 |
| 38 | Fox News Digital Network | 28,091 |
14 | Gannett Sites | 51,882 |
| 39 | Netflix.com | 27,681 |
15 | About | 51,654 |
| 40 | Ziff Davis Tech | 27,558 |
16 | Ask Network | 50,137 |
| 41 | IDG Network | 27,350 |
17 | 44,386 |
| 42 | Intuit | 27,182 | |
18 | Time Inc. Network (U.S) | 43,924 |
| 43 | Verizon Communications Corporation | 26,070 |
19 | craigslist, inc. | 43,476 |
| 44 | Scripps Networks Interactive Inc. | 25,328 |
20 | Adobe Sites | 41,808 |
| 45 | Gawker Media | 25,188 |
21 | Wal-Mart | 41,126 |
| 46 | Vox Media | 25,169 |
22 | Hearst Corporation | 40,943 |
| 47 | Viacom Digital | 24,478 |
23 | Weather Company, The | 40,079 |
| 48 | YP Sites | 24,350 |
24 | Twitter.com | 36,432 |
| 49 | Target Corporation | 23,331 |
25 | Yelp | 35,795 |
| 50 | BBC Sites | 23,060 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 230,604 | 100.0 |
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1 | AddThis | 222,073 | 96.3 |
| 1 | Google Ad Network** | 219,360 | 95.1 | ||
2 | Taboola | 198,392 | 86.0 |
| 2 | Conversant (formerly ValueClick Networks)** | 196,888 | 85.4 | ||
3 | 192,138 | 83.3 |
| 3 | Yahoo Audience Network** | 196,318 | 85.1 | |||
4 | Outbrain | 169,162 | 73.4 |
| 4 | Criteo** | 187,574 | 81.3 | ||
5 | Yahoo Sites | 166,866 | 72.4 |
| 5 | RadiumOne** | 182,330 | 79.1 | ||
6 | ShareThis | 141,983 | 61.6 |
| 6 | Advertising.com** | 173,263 | 75.1 | ||
7 | MSN | 134,214 | 58.2 |
| 7 | Collective Display** | 165,880 | 71.9 | ||
8 | Facebook.com | 132,109 | 57.3 |
| 8 | Burst Media** | 164,487 | 71.3 | ||
9 | YouTube.com | 114,116 | 49.5 |
| 9 | Exponential - Tribal Fusion** | 162,873 | 70.6 | ||
10 | AOL, Inc. | 106,542 | 46.2 |
| 10 | Gamut - Network** | 153,271 | 66.5 | ||
11 | Amazon.com* | 92,715 | 40.2 |
| 11 | Amobee** | 134,319 | 58.2 | ||
12 | Mode Media (formerly Glam Media) | 81,513 | 35.3 |
| 12 | Rocket Fuel** | 134,147 | 58.2 | ||
13 | Windows Live | 64,198 | 27.8 |
| 13 | SourceKnowledge Video Network** | 125,361 | 54.4 | ||
14 | 5min Media Platform | 59,362 | 25.7 |
| 14 | TC Media Reach & Response Network** | 115,846 | 50.2 | ||
15 | Gannett Sites | 51,882 | 22.5 |
| 15 | Microsoft Media Network US** | 108,256 | 46.9 | ||
16 | About | 51,654 | 22.4 |
| 16 | Adroit Digital** | 99,841 | 43.3 | ||
17 | Ask Network | 50,137 | 21.7 |
| 17 | Media.net Contextual Ads** | 86,431 | 37.5 | ||
18 | 44,386 | 19.2 |
| 18 | AdBlade Network** | 82,061 | 35.6 | |||
19 | NBC News Digital | 42,207 | 18.3 |
| 19 | Undertone Networks** | 79,784 | 34.6 | ||
20 | Blogger | 41,953 | 18.2 |
| 20 | Specific Media** | 78,214 | 33.9 | ||
21 | Walmart.com | 38,001 | 16.5 |
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22 | CNN | 36,905 | 16.0 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Twitter.com | 36,432 | 15.8 |
| 1 | Rubicon Project** | 214,761 | 93.1 | ||
24 | CBS News | 36,431 | 15.8 |
| 2 | Fulcrum5** | 191,211 | 82.9 | ||
25 | Yelp | 35,795 | 15.5 |
| 3 | OpenX** | 155,181 | 67.3 | ||
26 | ESPN | 35,300 | 15.3 |
| 4 | engage:BDR** | 40,540 | 17.6 | ||
27 | Weather Channel, The | 35,294 | 15.3 |
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28 | SheKnows Media | 34,371 | 14.9 |
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29 | IMDb | 33,577 | 14.6 |
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30 | Demand Media | 33,324 | 14.5 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 72.4 percent of the 231 million desktop internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.