Media & Entertainment - Social Media Ranking by Engagement in India
Roberta Cavalcante
Senior Corporate Marketing Manager
The industry is a rapidly growing sector, encompassing various forms of content production and distribution such as television, film, digital media, and print. It is one of the largest and most vibrant industries in India, attracting a large and diverse audience. With the rise of digital platforms, the industry is poised for even greater growth for companies in the sector.
Aaj Tak, ABP News, and STAR Vijay Television lead the pack with the highest number of cross platform actions. Discover the ranking of the top 12 properties in the Indian Media & Entertainment industry by engagement:
Top 12 Social Properties in Media & Entertainment in India, January 2023
| Properties | Actions (CP) | Audience (CP) |
1 | Aaj Tak (IN) | 70,978,073 | 34,539,478 |
2 | ABP News (IN) | 29,953,425 | 29,683,131 |
3 | STAR Vijay Television (IN) | 29,002,776 | 12,658,551 |
4 | HT Media Group (IN) | 21,974,814 | 17,333,273 |
5 | ABP Live Marathi - ABP Majha (IN) | 16,726,155 | 7,888,430 |
6 | INDIA TODAY (IN) | 16,287,293 | 21,833,263 |
7 | Zee News (IN) | 14,456,531 | 24,031,160 |
8 | Times Now Navbharat (IN) | 14,322,887 | 1,243,654 |
9 | Zee Kannada (IN) | 14,142,528 | 3,120,322 |
10 | PINKVILLA (IN) | 13,939,608 | 6,508,002 |
11 | India TV (IN) | 12,777,656 | 12,984,463 |
12 | YRF - Yash Raj Films (IN) | 11,327,995 | 23,492,318 |
Source: Shareablee Powered by Comscore, Media & Entertainment , January 2023, Instagram, Facebook and Twitter, India
With the rise of digital and social media, it has become more important than ever to understand the brands that are connecting with audiences on a large scale.
With Shareablee powered by Comscore, now publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, and if you want to review all the rankings we produce for the Indian market every month, please contact us.