Sweden Top 20 April 2014

April 2014 highlights:

• Nearly 6.5 million people in Sweden went online via their desktop PC or laptop in April 2014, a combined 98.8% of whom were reached by the Top 20 Online Properties.
• Google remains on top of the rankings with 5.9 million users, followed by Microsoft and Schibsted Media Group. The publisher group – now the 3rd largest online company in terms of reach among PC users – achieved traffic levels similar to the previous month, while the Top 20 Online properties saw an average -4% MoM decrease in Unique visitors.
• A 16% increase in Unique Visitors helped Modern Times Group to enter the Sweden Top 20 for the very first time. The media company, now reaching 1.3 million online users, experienced the strongest Month-on-Month growth among the leading online properties.

Top 20 Online Properties in Sweden by Unique Visitors (000)
Source: Comscore MMX, Sweden, Age 15+, April 2014