Sweden Top 20 March 2014

March 2014 highlights:

• In March 2014, nearly 6.5 million people went online via a desktop PC or laptop – a slight Month-on-Month growth of +1%.
• Google topped the list of Top Online Properties, reaching more than 93% of the online population with its products and services. Despite its already strong market penetration, Google managed to further increase its reach by 2% Year-on-Year.
• Bonnier Group and Schibsted rank at #3 and #4 position in the March rankings, reaching 4.4 million and 4.1 million users, respectively. Among the top publisher companies, Stampen Media Group experienced the highest Year-on-Year growth in Unique Visitors, now reaching every third internet user in Sweden.
• Tax return deadlines are likely to have sparked the 170% Month-on-Month increase in Unique Visitors for Skatteverket.se, the web presence of the Swedish Tax Agency. In March 2014, the site reached more than 20% of the Swedish online population.

Top 20 Online Properties in Sweden by Unique Visitors (000)
Source: Comscore MMX, Sweden, Age 15+, March 2014