Comscore Ranks the Top 50 U.S. Digital Media Properties for April 2015
RESTON, VA, May 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.9 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 257,879 |
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1 | Google Sites | 243,067 |
| 26 | BuzzFeed.com | 76,718 |
2 | Yahoo Sites | 213,365 |
| 27 | Pinterest.com | 76,640 |
3 | 211,982 |
| 28 | Conde Nast Digital | 75,951 | |
4 | Amazon Sites | 178,318 |
| 29 | Answers.com Sites | 75,598 |
5 | Microsoft Sites | 173,421 |
| 30 | ESPN | 75,508 |
6 | AOL, Inc. | 170,447 |
| 31 | WordPress.com* | 71,636 |
7 | Mode Media (formerly Glam Media) | 152,080 |
| 32 | Mail Online / Daily Mail | 67,615 |
8 | Apple Inc. | 140,433 |
| 33 | Zillow Inc. Sites | 65,461 |
9 | Comcast NBCUniversal | 135,298 |
| 34 | craigslist, inc. | 63,474 |
10 | CBS Interactive | 134,785 |
| 35 | Viacom Digital | 62,523 |
11 | eBay | 125,921 |
| 36 | Meredith Digital | 62,251 |
12 | Wikimedia Foundation Sites | 119,678 |
| 37 | TripAdvisor Inc. | 59,684 |
13 | Gannett Sites | 115,612 |
| 38 | New York Times Digital | 59,333 |
14 | 115,427 |
| 39 | Demand Media | 58,572 | |
15 | Turner Digital | 115,400 |
| 40 | Scripps Networks Interactive Inc. | 58,511 |
16 | Time Inc. Network (U.S) | 106,632 |
| 41 | Netflix.com | 58,222 |
17 | Twitter.com | 102,013 |
| 42 | Adobe Sites | 57,930 |
18 | Weather Company, The | 98,464 |
| 43 | Ask Network | 56,668 |
19 | Hearst Corporation | 89,721 |
| 44 | Vimeo | 54,825 |
20 | Pandora.com | 86,231 |
| 45 | Cox Enterprises Inc. | 53,617 |
21 | Yelp | 84,994 |
| 46 | Vox Media | 53,208 |
22 | About | 84,521 |
| 47 | iHeartRadio Network | 53,056 |
23 | Wal-Mart | 81,988 |
| 48 | YP Sites | 52,915 |
24 | SheKnows Media | 80,904 |
| 49 | Fox News Digital Network | 52,001 |
25 | WebMD Health | 77,387 |
| 50 | Gawker Media | 51,594 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 230,989 |
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1 | Google Sites | 197,902 |
| 26 | Answers.com Sites | 32,432 |
2 | Yahoo Sites | 154,351 |
| 27 | Conde Nast Digital | 32,163 |
3 | Microsoft Sites | 143,835 |
| 28 | SheKnows Media | 31,805 |
4 | 140,791 |
| 29 | WebMD Health | 31,425 | |
5 | Amazon Sites | 104,417 |
| 30 | Dropbox Sites | 31,399 |
6 | AOL, Inc. | 102,392 |
| 31 | Pinterest.com | 30,597 |
7 | Mode Media (formerly Glam Media) | 82,666 |
| 32 | Zillow Inc. Sites | 30,289 |
8 | Wikimedia Foundation Sites | 68,102 |
| 33 | New York Times Digital | 30,071 |
9 | CBS Interactive | 66,471 |
| 34 | Purch | 29,699 |
10 | eBay | 65,365 |
| 35 | TripAdvisor Inc. | 29,316 |
11 | Comcast NBCUniversal | 59,882 |
| 36 | Intuit | 28,698 |
12 | Turner Digital | 58,635 |
| 37 | Demand Media | 28,223 |
13 | Apple Inc. | 53,515 |
| 38 | ESPN | 26,555 |
14 | About | 48,582 |
| 39 | Netflix.com | 25,562 |
15 | Gannett Sites | 47,031 |
| 40 | Meredith Digital | 25,521 |
16 | Ask Network | 45,972 |
| 41 | Ziff Davis Tech | 24,856 |
17 | 44,491 |
| 42 | Fox News Digital Network | 24,272 | |
18 | Time Inc. Network (U.S) | 43,042 |
| 43 | IDG Network | 24,142 |
19 | craigslist, inc. | 42,679 |
| 44 | Expedia Inc | 23,412 |
20 | Wal-Mart | 39,840 |
| 45 | Vox Media | 23,332 |
21 | Hearst Corporation | 39,801 |
| 46 | Verizon Communications Corporation | 23,220 |
22 | Twitter.com | 37,451 |
| 47 | T365 - Tribune | 22,652 |
23 | Yelp | 35,274 |
| 48 | YP Sites | 22,356 |
24 | Adobe Sites | 34,184 |
| 49 | Viacom Digital | 22,331 |
25 | Weather Company, The | 34,046 |
| 50 | Scripps Networks Interactive Inc. | 22,198 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 230,989 | 100.0 |
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1 | AddThis | 222,188 | 96.2 |
| 1 | Google Ad Network** | 216,642 | 93.8 | ||
2 | 188,596 | 81.6 |
| 2 | Yahoo Audience Network** | 205,307 | 88.9 | |||
3 | ShareThis | 178,702 | 77.4 |
| 3 | Conversant** | 192,536 | 83.4 | ||
4 | Taboola | 172,727 | 74.8 |
| 4 | Criteo** | 183,378 | 79.4 | ||
5 | Yahoo Sites | 154,351 | 66.8 |
| 5 | RadiumOne** | 178,232 | 77.2 | ||
6 | Outbrain | 149,691 | 64.8 |
| 6 | RhythmOne** | 158,383 | 68.6 | ||
7 | Facebook.com | 138,468 | 59.9 |
| 7 | Advertising.com** | 157,829 | 68.3 | ||
8 | MSN | 125,888 | 54.5 |
| 8 | Exponential** | 154,456 | 66.9 | ||
9 | YouTube.com | 109,879 | 47.6 |
| 9 | Gamut - Network** | 154,083 | 66.7 | ||
10 | AOL, Inc. | 102,392 | 44.3 |
| 10 | Collective Display** | 153,181 | 66.3 | ||
11 | Amazon.com* | 87,907 | 38.1 |
| 11 | Rocket Fuel** | 133,236 | 57.7 | ||
12 | Mode Media (formerly Glam Media) | 82,666 | 35.8 |
| 12 | Amobee** | 125,917 | 54.5 | ||
13 | Windows Live | 64,641 | 28.0 |
| 13 | Microsoft Media Network US** | 102,795 | 44.5 | ||
14 | About | 48,582 | 21.0 |
| 14 | SourceKnowledge Video Network** | 102,450 | 44.4 | ||
15 | Gannett Sites | 47,031 | 20.4 |
| 15 | Media.net Contextual Ads** | 81,857 | 35.4 | ||
16 | Ask Network | 45,972 | 19.9 |
| 16 | Undertone Networks** | 80,624 | 34.9 | ||
17 | 44,491 | 19.3 |
| 17 | Adroit Digital** | 77,424 | 33.5 | |||
18 | Blogger | 37,805 | 16.4 |
| 18 | Vibrant Media** | 72,333 | 31.3 | ||
19 | Twitter.com | 37,451 | 16.2 |
| 19 | AdBlade Network** | 69,914 | 30.3 | ||
20 | CNN | 37,217 | 16.1 |
| 20 | GumGum** | 68,892 | 29.8 | ||
21 | NBC News Digital | 37,206 | 16.1 |
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22 | Walmart.com | 36,972 | 16.0 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Yelp | 35,274 | 15.3 |
| 1 | Rubicon Project** | 189,356 | 82.0 | ||
24 | CBS News | 34,481 | 14.9 |
| 2 | Fulcrum5** | 188,179 | 81.5 | ||
25 | Answers.com Sites | 32,432 | 14.0 |
| 3 | OpenX** | 149,413 | 64.7 | ||
26 | SheKnows Media | 31,805 | 13.8 |
| 4 | engage:BDR** | 29,567 | 12.8 | ||
27 | WebMD Health | 31,425 | 13.6 |
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28 | IMDb | 30,534 | 13.2 |
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29 | Zillow Inc. Sites | 30,289 | 13.1 |
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30 | New York Times Digital | 30,071 | 13.0 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in April. For instance, Yahoo Sites was seen by 66.8 percent of the 231 million desktop internet users in April.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.