Comscore Ranks the Top 50 U.S. Digital Media Properties for August 2015
RESTON, VA, September 25, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 90.3 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers |
| Rank | Property | Unique Visitors/Viewers |
| Total Internet : Total Audience | 259,213 |
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1 | Google Sites | 245,397 |
| 26 | Pandora.com | 82,967 |
2 | 217,806 |
| 27 | ESPN | 79,099 | |
3 | Yahoo Sites | 208,032 |
| 28 | Pinterest.com | 78,569 |
4 | Amazon Sites | 188,297 |
| 29 | WordPress.com* | 77,620 |
5 | Microsoft Sites | 181,229 |
| 30 | WebMD Health | 75,895 |
6 | AOL, Inc. | 170,736 |
| 31 | TripAdvisor Inc. | 74,069 |
7 | Apple Inc. | 140,078 |
| 32 | About | 72,213 |
8 | Mode Media | 139,504 |
| 33 | Zillow Group | 71,343 |
9 | Comcast NBCUniversal | 138,793 |
| 34 | Adobe Sites | 65,295 |
10 | CBS Interactive | 137,110 |
| 35 | craigslist, inc. | 64,509 |
11 | 124,088 |
| 36 | Meredith Digital | 63,865 | |
12 | Wikimedia Foundation Sites | 122,300 |
| 37 | New York Times Digital | 62,007 |
13 | Turner Digital | 115,049 |
| 38 | Mail Online / Daily Mail | 61,815 |
14 | 114,096 |
| 39 | Vimeo | 61,155 | |
15 | Time Inc. Network (U.S) | 106,971 |
| 40 | Scripps Networks Interactive Inc. | 60,213 |
16 | Weather Company, The | 101,912 |
| 41 | Target Corporation | 58,681 |
17 | eBay | 98,201 |
| 42 | Netflix Inc. | 58,322 |
18 | Gannett Sites | 97,561 |
| 43 | Vox Media | 58,111 |
19 | Hearst Corporation | 92,435 |
| 44 | Fox News Digital Network | 57,605 |
20 | Yelp | 89,150 |
| 45 | Cox Enterprises Inc. | 57,192 |
21 | Wal-Mart | 88,674 |
| 46 | Purch | 56,615 |
22 | PayPal | 86,291 |
| 47 | Disney Online | 56,499 |
23 | BuzzFeed.com | 85,021 |
| 48 | Answers.com Sites | 56,498 |
24 | Conde Nast Digital | 84,239 |
| 49 | AT&T, Inc. | 56,413 |
25 | SheKnows Media | 83,127 |
| 50 | Viacom Digital | 55,047 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 232,692 |
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1 | Google Sites | 206,779 |
| 26 | Adobe Sites | 34,647 |
2 | Yahoo Sites | 149,169 |
| 27 | Dropbox Sites | 33,320 |
3 | 146,712 |
| 28 | Conde Nast Digital | 32,252 | |
4 | Microsoft Sites | 145,526 |
| 29 | Purch | 31,770 |
5 | Amazon Sites | 106,200 |
| 30 | Zillow Group | 30,829 |
6 | AOL, Inc. | 96,317 |
| 31 | Weather Company, The | 30,038 |
7 | Mode Media | 71,566 |
| 32 | Pinterest.com | 28,566 |
8 | Wikimedia Foundation Sites | 63,113 |
| 33 | WebMD Health | 28,082 |
9 | CBS Interactive | 62,104 |
| 34 | SheKnows Media | 27,865 |
10 | eBay | 53,890 |
| 35 | New York Times Digital | 27,547 |
11 | Turner Digital | 53,570 |
| 36 | Ziff Davis Tech | 26,203 |
12 | Comcast NBCUniversal | 53,201 |
| 37 | Verizon Communications Corporation | 25,756 |
13 | Apple Inc. | 51,171 |
| 38 | Fox News Digital Network | 25,262 |
14 | craigslist, inc. | 42,414 |
| 39 | Netflix Inc. | 24,910 |
15 | 42,302 |
| 40 | Meredith Digital | 24,805 | |
16 | Wal-Mart | 41,142 |
| 41 | ESPN | 24,642 |
17 | Time Inc. Network (U.S) | 41,108 |
| 42 | IDG Network | 24,348 |
18 | Ask Network | 39,859 |
| 43 | Expedia Inc | 23,536 |
19 | 39,786 |
| 44 | Target Corporation | 23,142 | |
20 | Gannett Sites | 39,404 |
| 45 | YP Sites | 22,913 |
21 | Hearst Corporation | 38,912 |
| 46 | AT&T, Inc. | 22,693 |
22 | PayPal | 37,563 |
| 47 | Valve Corporation | 22,509 |
23 | TripAdvisor Inc. | 36,596 |
| 48 | JPMorgan Chase Property | 22,023 |
24 | About | 36,064 |
| 49 | Vox Media | 21,824 |
25 | Yelp | 35,557 |
| 50 | Answers.com Sites | 21,476 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 232,692 | 100.0 |
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1 | AddThis | 210,161 | 90.3 |
| 1 | Google Ad Network** | 217,173 | 93.3 | ||
2 | Taboola | 197,085 | 84.7 |
| 2 | Yahoo Audience Network** | 208,332 | 89.5 | ||
3 | 196,326 | 84.4 |
| 3 | Conversant** | 196,688 | 84.5 | |||
4 | ShareThis | 150,640 | 64.7 |
| 4 | Criteo** | 191,643 | 82.4 | ||
5 | Yahoo Sites | 149,169 | 64.1 |
| 5 | RadiumOne** | 183,812 | 79.0 | ||
6 | Outbrain | 144,177 | 62.0 |
| 6 | Exponential** | 171,626 | 73.8 | ||
7 | Facebook.com | 143,036 | 61.5 |
| 7 | Collective Display** | 158,266 | 68.0 | ||
8 | MSN | 127,834 | 54.9 |
| 8 | RhythmOne** | 147,572 | 63.4 | ||
9 | YouTube.com | 113,248 | 48.7 |
| 9 | Amobee** | 140,083 | 60.2 | ||
10 | AOL, Inc. | 96,317 | 41.4 |
| 10 | Advertising.com** | 138,260 | 59.4 | ||
11 | Amazon.com* | 91,990 | 39.5 |
| 11 | Gamut - Network** | 133,836 | 57.5 | ||
12 | Windows Live | 71,895 | 30.9 |
| 12 | SourceKnowledge Video Network** | 129,708 | 55.7 | ||
13 | Mode Media | 71,566 | 30.8 |
| 13 | Rocket Fuel** | 115,783 | 49.8 | ||
14 | 42,302 | 18.2 |
| 14 | Media.net Contextual Ads** | 85,920 | 36.9 | |||
15 | Ask Network | 39,859 | 17.1 |
| 15 | Undertone Networks** | 64,233 | 27.6 | ||
16 | CNN Brand | 39,606 | 17.0 |
| 16 | Choicestream** | 61,883 | 26.6 | ||
17 | Gannett Sites | 39,404 | 16.9 |
| 17 | Specific Media** | 59,802 | 25.7 | ||
18 | Twitter.com | 38,099 | 16.4 |
| 18 | GumGum** | 57,052 | 24.5 | ||
19 | Walmart.com | 38,099 | 16.4 |
| 19 | AdBlade Network** | 56,808 | 24.4 | ||
20 | About | 36,064 | 15.5 |
| 20 | LIN Digital Media** | 38,299 | 16.5 | ||
21 | Yelp | 35,557 | 15.3 |
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22 | Blogger | 34,384 | 14.8 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | NBC News Digital | 34,017 | 14.6 |
| 1 | Fulcrum5** | 193,870 | 83.3 | ||
24 | TripAdvisor.com* | 32,234 | 13.9 |
| 2 | Rubicon Project** | 169,100 | 72.7 | ||
25 | CBS News | 31,805 | 13.7 |
| 3 | OpenX** | 155,913 | 67.0 | ||
26 | Purch | 31,770 | 13.7 |
| 4 | engage:BDR** | 19,488 | 8.4 | ||
27 | Zillow Group | 30,829 | 13.2 |
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28 | WebMD Health | 28,082 | 12.1 |
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29 | SheKnows Media | 27,865 | 12.0 |
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30 | Apple.com | 27,832 | 12.0 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in August. For instance, Yahoo Sites was seen by 64.1 percent of the 233 million desktop internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.