Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2015
RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 260,182 |
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1 | Google Sites | 248,385 |
| 26 | Pinterest.com | 87,392 |
2 | 218,640 |
| 27 | Yelp | 86,027 | |
3 | Yahoo Sites | 204,885 |
| 28 | ESPN | 83,897 |
4 | Amazon Sites | 198,719 |
| 29 | Meredith Digital | 81,666 |
5 | Microsoft Sites | 191,507 |
| 30 | BuzzFeed.com | 80,442 |
6 | AOL, Inc. | 181,209 |
| 31 | Target Corporation | 78,877 |
7 | Comcast NBCUniversal | 154,848 |
| 32 | WordPress.com* | 78,593 |
8 | CBS Interactive | 150,669 |
| 33 | Vimeo | 78,164 |
9 | Mode Media | 143,788 |
| 34 | WashingtonPost.com | 75,990 |
10 | Apple Inc. | 142,396 |
| 35 | Adobe Sites | 74,872 |
11 | Wikimedia Foundation Sites | 118,640 |
| 36 | WebMD Health | 71,276 |
12 | Turner Digital | 118,105 |
| 37 | About | 70,787 |
13 | 115,637 |
| 38 | New York Times Digital | 70,356 | |
14 | Time Inc. Network (U.S) | 114,025 |
| 39 | Mail Online / Daily Mail | 66,177 |
15 | Conde Nast Digital | 112,604 |
| 40 | Cox Enterprises Inc. | 64,657 |
16 | Wal-Mart | 111,832 |
| 41 | Scripps Networks Interactive Inc. | 64,619 |
17 | 111,312 |
| 42 | Groupon | 64,309 | |
18 | Weather Company, The | 105,458 |
| 43 | TripAdvisor Inc. | 62,580 |
19 | eBay | 103,965 |
| 44 | Zillow Group | 62,242 |
20 | Hearst | 100,899 |
| 45 | NFL Internet Group | 61,940 |
21 | USA Today Network | 100,242 |
| 46 | Netflix Inc. | 61,786 |
22 | SheKnows Media | 92,483 |
| 47 | Vox Media | 59,781 |
23 | PayPal | 92,410 |
| 48 | Fox News Digital Network | 57,700 |
24 | Answers.com Sites | 90,918 |
| 49 | craigslist, inc. | 57,397 |
25 | Pandora.com | 89,702 |
| 50 | Purch | 57,072 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 232,202 |
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1 | Google Sites | 208,309 |
| 26 | Target Corporation | 35,364 |
2 | Microsoft Sites | 151,063 |
| 27 | Yelp | 35,195 |
3 | 145,033 |
| 28 | Pinterest.com | 33,688 | |
4 | Yahoo Sites | 140,012 |
| 29 | Adobe Sites | 33,222 |
5 | Amazon Sites | 118,629 |
| 30 | TripAdvisor Inc. | 32,851 |
6 | AOL, Inc. | 101,186 |
| 31 | Purch | 31,446 |
7 | Mode Media | 72,346 |
| 32 | SheKnows Media | 30,248 |
8 | CBS Interactive | 63,280 |
| 33 | Meredith Digital | 29,190 |
9 | Wikimedia Foundation Sites | 56,573 |
| 34 | Weather Company, The | 29,113 |
10 | Wal-Mart | 56,250 |
| 35 | Netflix Inc. | 28,528 |
11 | eBay | 55,908 |
| 36 | Answers.com Sites | 27,582 |
12 | Comcast NBCUniversal | 55,332 |
| 37 | New York Times Digital | 27,375 |
13 | Apple Inc. | 52,950 |
| 38 | WebMD Health | 27,075 |
14 | Turner Digital | 49,861 |
| 39 | Best Buy Sites | 26,843 |
15 | Ask Network | 41,598 |
| 40 | Zillow Group | 26,356 |
16 | Time Inc. Network (U.S) | 41,057 |
| 41 | Ziff Davis Tech | 25,536 |
17 | PayPal | 40,466 |
| 42 | Verizon Communications Corporation | 25,442 |
18 | Hearst | 39,306 |
| 43 | ESPN | 25,348 |
19 | Conde Nast Digital | 39,256 |
| 44 | Sears Sites | 23,337 |
20 | 39,098 |
| 45 | Scripps Networks Interactive Inc. | 23,324 | |
21 | USA Today Network | 37,851 |
| 46 | Valve Corporation | 23,143 |
22 | About | 37,606 |
| 47 | JPMorgan Chase Property | 23,083 |
23 | 37,295 |
| 48 | Cox Enterprises Inc. | 22,304 | |
24 | craigslist, inc. | 36,485 |
| 49 | Fox News Digital Network | 22,088 |
25 | Dropbox Sites | 35,743 |
| 50 | Vox Media | 21,995 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 232,202 | 100.0 |
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1 | Taboola | 203,798 | 87.8 |
| 1 | Google Ad Network** | 221,796 | 95.5 | ||
2 | 200,187 | 86.2 |
| 2 | Yahoo Audience Network** | 208,089 | 89.6 | |||
3 | ShareThis | 150,353 | 64.8 |
| 3 | Criteo** | 199,310 | 85.8 | ||
4 | Facebook.com | 142,767 | 61.5 |
| 4 | Conversant** | 199,171 | 85.8 | ||
5 | Yahoo Sites | 140,012 | 60.3 |
| 5 | RadiumOne** | 188,066 | 81.0 | ||
6 | MSN | 133,488 | 57.5 |
| 6 | Exponential** | 166,276 | 71.6 | ||
7 | Outbrain | 131,366 | 56.6 |
| 7 | RhythmOne** | 161,446 | 69.5 | ||
8 | YouTube.com | 111,600 | 48.1 |
| 8 | Collective Display** | 159,170 | 68.5 | ||
9 | Amazon.com* | 106,090 | 45.7 |
| 9 | Gamut - Network** | 156,616 | 67.4 | ||
10 | Gravity Personalization | 103,004 | 44.4 |
| 10 | Advertising.com** | 128,349 | 55.3 | ||
11 | AOL, Inc. | 101,186 | 43.6 |
| 11 | Amobee** | 121,303 | 52.2 | ||
12 | RevContent | 84,085 | 36.2 |
| 12 | Rocket Fuel** | 100,570 | 43.3 | ||
13 | Windows Live | 75,643 | 32.6 |
| 13 | Media.net Contextual Ads** | 94,759 | 40.8 | ||
14 | Mode Media | 72,346 | 31.2 |
| 14 | Specific Media** | 92,624 | 39.9 | ||
15 | Walmart.com | 53,337 | 23.0 |
| 15 | SourceKnowledge Video Network** | 85,591 | 36.9 | ||
16 | Ask Network | 41,598 | 17.9 |
| 16 | Vibrant Media** | 71,731 | 30.9 | ||
17 | 39,098 | 16.8 |
| 17 | Choicestream** | 70,577 | 30.4 | |||
18 | USA Today Network | 37,851 | 16.3 |
| 18 | Undertone Networks** | 68,653 | 29.6 | ||
19 | About | 37,606 | 16.2 |
| 19 | GumGum** | 61,278 | 26.4 | ||
20 | Twitter.com | 36,212 | 15.6 |
| 20 | 33Across Real Platform** | 60,424 | 26.0 | ||
21 | CNN Brand | 35,393 | 15.2 |
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22 | Target.com | 35,330 | 15.2 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Yelp | 35,195 | 15.2 |
| 1 | Fulcrum5** | 198,271 | 85.4 | ||
24 | CBS News | 32,844 | 14.1 |
| 2 | OpenX** | 160,271 | 69.0 | ||
25 | NBC News Digital | 32,771 | 14.1 |
| 3 | engage:BDR** | 42,115 | 18.1 | ||
26 | Blogger | 31,657 | 13.6 |
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27 | Purch | 31,446 | 13.5 |
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28 | Apple.com | 30,563 | 13.2 |
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29 | SheKnows Media | 30,248 | 13.0 |
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30 | TripAdvisor.com* | 28,252 | 12.2 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 60.3 percent of the 232 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.