Comscore Ranks the Top 50 U.S. Digital Media Properties for November 2014
RESTON, VA, December 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 237.7 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 195.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.8 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 251,060 |
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1 | Google Sites | 237,728 |
| 26 | Yelp | 74,460 |
2 | Yahoo Sites | 216,444 |
| 27 | Viacom Digital | 71,091 |
3 | 203,947 |
| 28 | Meredith Digital | 69,372 | |
4 | AOL, Inc. | 200,739 |
| 29 | Pinterest.com | 68,368 |
5 | Amazon Sites | 167,715 |
| 30 | WebMD Health | 67,446 |
6 | Microsoft Sites | 165,475 |
| 31 | Fox Sports Digital - Sporting News Media | 66,820 |
7 | Mode Media (formerly Glam Media) | 139,700 |
| 32 | Ask Network | 66,541 |
8 | CBS Interactive | 137,273 |
| 33 | Answers.com Sites | 65,679 |
9 | Comcast NBCUniversal | 135,848 |
| 34 | Demand Media | 60,342 |
10 | Apple Inc. | 132,505 |
| 35 | New York Times Digital | 60,120 |
11 | Turner Digital | 113,666 |
| 36 | Target Corporation | 60,019 |
12 | eBay | 112,754 |
| 37 | Scripps Networks Interactive Inc. | 59,982 |
13 | Gannett Sites | 107,668 |
| 38 | Vimeo | 59,674 |
14 | Wikimedia Foundation Sites | 103,216 |
| 39 | Adobe Sites | 59,410 |
15 | Time Inc. Network (U.S) | 99,365 |
| 40 | Netflix.com | 57,807 |
16 | Wal-Mart | 93,665 |
| 41 | VEVO | 57,678 |
17 | ESPN | 90,817 |
| 42 | Gawker Media | 57,423 |
18 | Twitter.com | 88,306 |
| 43 | NFL Internet Group | 56,814 |
19 | 84,453 |
| 44 | Fox News Digital Network | 56,570 | |
20 | Weather Company, The | 84,360 |
| 45 | WorldNow Sites | 55,521 |
21 | Pandora.com | 82,335 |
| 46 | AnyClip Media | 55,180 |
22 | About | 78,946 |
| 47 | BlogHer | 54,693 |
23 | Hearst Corporation | 78,549 |
| 48 | iHeartMedia Digital | 54,199 |
24 | BuzzFeed.com | 76,257 |
| 49 | craigslist, inc. | 54,061 |
25 | Conde Nast Digital | 74,798 |
| 50 | Disney Online | 51,422 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 227,270 |
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1 | Google Sites | 195,845 |
| 26 | Conde Nast Digital | 36,045 |
2 | Yahoo Sites | 164,322 |
| 27 | ESPN | 35,344 |
3 | Microsoft Sites | 144,031 |
| 28 | Pinterest.com | 34,463 |
4 | 133,889 |
| 29 | Meredith Digital | 33,828 | |
5 | Amazon Sites | 106,954 |
| 30 | Demand Media | 33,666 |
6 | AOL, Inc. | 106,830 |
| 31 | Target Corporation | 33,173 |
7 | Mode Media (formerly Glam Media) | 84,404 |
| 32 | Yelp | 32,850 |
8 | CBS Interactive | 72,802 |
| 33 | New York Times Digital | 31,385 |
9 | eBay | 67,358 |
| 34 | WebMD Health | 31,054 |
10 | Wikimedia Foundation Sites | 66,383 |
| 35 | Dropbox Sites | 30,579 |
11 | Comcast NBCUniversal | 63,735 |
| 36 | Viacom Digital | 29,757 |
12 | Turner Digital | 62,779 |
| 37 | Fox News Digital Network | 28,594 |
13 | Apple Inc. | 57,457 |
| 38 | Scripps Networks Interactive Inc. | 28,208 |
14 | Wal-Mart | 53,686 |
| 39 | Purch | 27,545 |
15 | Gannett Sites | 51,822 |
| 40 | IDG Network | 27,413 |
16 | About | 49,372 |
| 41 | Best Buy Sites | 27,265 |
17 | Ask Network | 49,369 |
| 42 | Verizon Communications Corporation | 26,511 |
18 | Time Inc. Network (U.S) | 45,788 |
| 43 | Netflix.com | 25,234 |
19 | 43,923 |
| 44 | Vox Media | 24,743 | |
20 | craigslist, inc. | 40,605 |
| 45 | TripAdvisor Inc. | 24,550 |
21 | Adobe Sites | 39,055 |
| 46 | Gawker Media | 24,502 |
22 | Hearst Corporation | 38,521 |
| 47 | BuzzFeed.com | 24,277 |
23 | Weather Company, The | 38,355 |
| 48 | Sears Sites | 23,772 |
24 | Twitter.com | 36,804 |
| 49 | YP Sites | 23,756 |
25 | Answers.com Sites | 36,052 |
| 50 | Kohls Corporation | 22,710 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 227,270 | 100.0 |
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1 | AddThis | 215,354 | 94.8 |
| 1 | Google Ad Network** | 216,029 | 95.1 | ||
2 | Taboola | 199,410 | 87.7 |
| 2 | Yahoo Audience Network** | 193,948 | 85.3 | ||
3 | 186,456 | 82.0 |
| 3 | Conversant (formerly ValueClick Networks)** | 192,328 | 84.6 | |||
4 | Outbrain | 182,887 | 80.5 |
| 4 | Casale Media - MediaNet** | 184,402 | 81.1 | ||
5 | Yahoo Sites | 164,322 | 72.3 |
| 5 | Criteo** | 180,249 | 79.3 | ||
6 | ShareThis | 143,293 | 63.1 |
| 6 | RadiumOne** | 176,809 | 77.8 | ||
7 | Facebook.com | 131,093 | 57.7 |
| 7 | Advertising.com** | 167,268 | 73.6 | ||
8 | MSN | 128,647 | 56.6 |
| 8 | Collective Display** | 163,111 | 71.8 | ||
9 | YouTube.com | 112,537 | 49.5 |
| 9 | Burst Media** | 161,886 | 71.2 | ||
10 | AOL, Inc. | 106,830 | 47.0 |
| 10 | Gamut - Network** | 152,306 | 67.0 | ||
11 | 5min Media Platform | 94,085 | 41.4 |
| 11 | Exponential - Tribal Fusion** | 151,972 | 66.9 | ||
12 | Amazon.com* | 88,917 | 39.1 |
| 12 | Amobee** | 141,304 | 62.2 | ||
13 | Mode Media (formerly Glam Media) | 84,404 | 37.1 |
| 13 | Rocket Fuel** | 140,319 | 61.7 | ||
14 | Windows Live | 62,606 | 27.5 |
| 14 | SourceKnowledge Video Network** | 126,455 | 55.6 | ||
15 | Gannett Sites | 51,822 | 22.8 |
| 15 | Microsoft Media Network US** | 107,051 | 47.1 | ||
16 | Walmart.com | 50,900 | 22.4 |
| 16 | Undertone Networks** | 100,443 | 44.2 | ||
17 | About | 49,372 | 21.7 |
| 17 | TC Media Reach & Response Network** | 92,102 | 40.5 | ||
18 | Ask Network | 49,369 | 21.7 |
| 18 | Vibrant Media** | 81,952 | 36.1 | ||
19 | 43,923 | 19.3 |
| 19 | AdBlade Network** | 79,229 | 34.9 | |||
20 | CNN | 42,330 | 18.6 |
| 20 | Media.net Contextual Ads** | 73,743 | 32.4 | ||
21 | NBC News Digital | 40,946 | 18.0 |
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22 | Blogger | 39,805 | 17.5 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | CBS News | 37,243 | 16.4 |
| 1 | Rubicon Project** | 214,758 | 94.5 | ||
24 | Twitter.com | 36,804 | 16.2 |
| 2 | Fulcrum5** | 184,602 | 81.2 | ||
25 | Answers.com Sites | 36,052 | 15.9 |
| 3 | OpenX** | 146,485 | 64.5 | ||
26 | ESPN | 35,344 | 15.6 |
| 4 | engage:BDR** | 41,913 | 18.4 | ||
27 | Demand Media | 33,666 | 14.8 |
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28 | Weather Channel, The | 33,417 | 14.7 |
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29 | Target.com | 33,136 | 14.6 |
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30 | Yelp | 32,850 | 14.5 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 72.3 percent of the 227 million internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.