Comscore Ranks the Top 50 U.S. Digital Media Properties for September 2015
RESTON, VA, October 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 86.4 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 258,127 |
|
|
|
|
1 | Google Sites | 245,067 |
| 26 | SheKnows Media | 83,282 |
2 | 215,869 |
| 27 | Pinterest.com | 82,270 | |
3 | Yahoo Sites | 209,770 |
| 28 | WordPress.com* | 81,359 |
4 | Amazon Sites | 187,612 |
| 29 | WebMD Health | 77,411 |
5 | Microsoft Sites | 180,047 |
| 30 | BuzzFeed.com | 77,309 |
6 | AOL, Inc. | 169,760 |
| 31 | Vimeo | 71,105 |
7 | CBS Interactive | 148,551 |
| 32 | About | 69,398 |
8 | Apple Inc. | 139,925 |
| 33 | TripAdvisor Inc. | 69,386 |
9 | Comcast NBCUniversal | 139,862 |
| 34 | Answers.com Sites | 68,868 |
10 | Mode Media | 138,466 |
| 35 | Zillow Group | 67,844 |
11 | 119,574 |
| 36 | Adobe Sites | 67,334 | |
12 | Wikimedia Foundation Sites | 118,479 |
| 37 | New York Times Digital | 66,671 |
13 | 114,693 |
| 38 | Meredith Digital | 65,877 | |
14 | Turner Digital | 114,580 |
| 39 | NFL Internet Group | 63,768 |
15 | Time Inc. Network (U.S) | 108,882 |
| 40 | Cox Enterprises Inc. | 62,748 |
16 | Weather Company, The | 101,781 |
| 41 | Vox Media | 62,623 |
17 | Gannett Sites | 101,443 |
| 42 | Mail Online / Daily Mail | 61,394 |
18 | eBay | 96,984 |
| 43 | craigslist, inc. | 61,222 |
19 | Hearst Corporation | 94,498 |
| 44 | Scripps Networks Interactive Inc. | 61,026 |
20 | ESPN | 94,382 |
| 45 | Fox Sports Digital - Sporting News Media | 60,856 |
21 | Conde Nast Digital | 91,247 |
| 46 | Netflix Inc. | 60,552 |
22 | Yelp | 88,782 |
| 47 | Target Corporation | 59,712 |
23 | Wal-Mart | 86,760 |
| 48 | WashingtonPost.com | 59,153 |
24 | PayPal | 86,535 |
| 49 | Purch | 57,012 |
25 | Pandora.com | 84,822 |
| 50 | Fox News Digital Network | 56,546 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 232,978 |
|
|
|
|
1 | Google Sites | 208,325 |
| 26 | Adobe Sites | 34,066 |
2 | Yahoo Sites | 147,949 |
| 27 | Conde Nast Digital | 33,660 |
3 | 143,354 |
| 28 | Dropbox Sites | 33,595 | |
4 | Microsoft Sites | 142,603 |
| 29 | ESPN | 32,074 |
5 | Amazon Sites | 105,734 |
| 30 | Purch | 32,005 |
6 | AOL, Inc. | 95,828 |
| 31 | Pinterest.com | 30,761 |
7 | Mode Media | 74,326 |
| 32 | WebMD Health | 29,622 |
8 | CBS Interactive | 67,225 |
| 33 | Weather Company, The | 29,524 |
9 | Wikimedia Foundation Sites | 57,827 |
| 34 | New York Times Digital | 29,228 |
10 | eBay | 53,943 |
| 35 | SheKnows Media | 28,358 |
11 | Comcast NBCUniversal | 53,656 |
| 36 | Answers.com Sites | 27,831 |
12 | Apple Inc. | 53,012 |
| 37 | Zillow Group | 27,819 |
13 | Turner Digital | 51,349 |
| 38 | Meredith Digital | 25,665 |
14 | 42,812 |
| 39 | Verizon Communications Corporation | 25,387 | |
15 | Time Inc. Network (U.S) | 41,468 |
| 40 | Ziff Davis Tech | 25,341 |
16 | Gannett Sites | 41,191 |
| 41 | Netflix Inc. | 24,476 |
17 | Wal-Mart | 40,477 |
| 42 | Target Corporation | 24,186 |
18 | craigslist, inc. | 40,433 |
| 43 | Vox Media | 23,222 |
19 | Ask Network | 39,032 |
| 44 | AT&T, Inc. | 23,041 |
20 | Hearst Corporation | 38,996 |
| 45 | Fox News Digital Network | 23,033 |
21 | TripAdvisor Inc. | 38,174 |
| 46 | IDG Network | 22,866 |
22 | 36,819 |
| 47 | JPMorgan Chase Property | 22,425 | |
23 | About | 36,624 |
| 48 | Expedia Inc | 21,927 |
24 | PayPal | 36,604 |
| 49 | Dictionary.com Network | 21,701 |
25 | Yelp | 35,862 |
| 50 | WashingtonPost.com | 21,636 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 232,978 | 100.0 |
|
|
|
|
| ||
1 | AddThis | 201,391 | 86.4 |
| 1 | Google Ad Network** | 219,640 | 94.3 | ||
2 | 198,088 | 85.0 |
| 2 | Yahoo Audience Network** | 208,161 | 89.3 | |||
3 | Taboola | 185,226 | 79.5 |
| 3 | Conversant** | 197,796 | 84.9 | ||
4 | Yahoo Sites | 147,949 | 63.5 |
| 4 | Criteo** | 194,662 | 83.6 | ||
5 | Outbrain | 145,754 | 62.6 |
| 5 | RadiumOne** | 186,423 | 80.0 | ||
6 | ShareThis | 142,511 | 61.2 |
| 6 | Exponential** | 169,566 | 72.8 | ||
7 | Facebook.com | 141,223 | 60.6 |
| 7 | Collective Display** | 162,314 | 69.7 | ||
8 | MSN | 125,241 | 53.8 |
| 8 | Amobee** | 151,902 | 65.2 | ||
9 | YouTube.com | 109,104 | 46.8 |
| 9 | RhythmOne** | 145,461 | 62.4 | ||
10 | AOL, Inc. | 95,828 | 41.1 |
| 10 | Gamut - Network** | 140,313 | 60.2 | ||
11 | Amazon.com* | 91,653 | 39.3 |
| 11 | Advertising.com** | 137,433 | 59.0 | ||
12 | Windows Live | 74,596 | 32.0 |
| 12 | SourceKnowledge Video Network** | 128,717 | 55.2 | ||
13 | Mode Media | 74,326 | 31.9 |
| 13 | Rocket Fuel** | 111,565 | 47.9 | ||
14 | 42,812 | 18.4 |
| 14 | Media.net Contextual Ads** | 84,220 | 36.1 | |||
15 | Gannett Sites | 41,191 | 17.7 |
| 15 | Specific Media** | 70,896 | 30.4 | ||
16 | Ask Network | 39,032 | 16.8 |
| 16 | Undertone Networks** | 66,655 | 28.6 | ||
17 | CNN Brand | 38,160 | 16.4 |
| 17 | Choicestream** | 66,090 | 28.4 | ||
18 | Walmart.com | 37,287 | 16.0 |
| 18 | GumGum** | 58,295 | 25.0 | ||
19 | CBS News | 37,266 | 16.0 |
| 19 | AdBlade Network** | 55,342 | 23.8 | ||
20 | About | 36,624 | 15.7 |
| 20 | AcuityAds** | 50,785 | 21.8 | ||
21 | Yelp | 35,862 | 15.4 |
|
| |||||
22 | Blogger | 35,853 | 15.4 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Twitter.com | 35,426 | 15.2 |
| 1 | Fulcrum5** | 192,822 | 82.8 | ||
24 | NBC News Digital | 33,902 | 14.6 |
| 2 | OpenX** | 155,409 | 66.7 | ||
25 | TripAdvisor.com* | 33,785 | 14.5 |
| 3 | Rubicon Project** | 138,950 | 59.6 | ||
26 | ESPN | 32,074 | 13.8 |
| 4 | engage:BDR** | 21,428 | 9.2 | ||
27 | Purch | 32,005 | 13.7 |
|
| |||||
28 | Apple.com | 31,148 | 13.4 |
| ||||||
29 | WebMD Health | 29,622 | 12.7 |
| ||||||
30 | New York Times Digital | 29,228 | 12.5 |
| ||||||
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in September. For instance, Yahoo Sites was seen by 63.5 percent of the 233 million desktop internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.