- 2009年2月25日
(re)introducing Online Video, and Online Video Measurement: UK, France and Germany
As online video becomes more mainstream (over 84% of UK online users view a video every month) and online advertising continues to expand (projected to grow to £4.8Billion by 2012 in the US alone), the need to understand the effect that online video advertising has on brand awareness, online & offline sales, and unique viewers could not be greater.
During this session, Tania Yuki, Senior Product Manager, On-line Video, talks about three major aspects of online video:
- The Big Picture: trends, challenges, & opportunities
- A behind the scenes look at how video is measured: demographics, type of video, technology
- On-line video monetization: advertisers & publishers