- 2010年5月12日
Best Foot Forward: How to Answer an RFP with Video Metrix
As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can video publishers leverage their online video traffic in an RFP response?
During this webinar, Comscore’s Online Video Specialist, Andres Palmiter, demonstrates how Comscore’s Video Metrix can help you distinguish yourself from your competitors and tell a compelling story about your video audience.
Andres also highlights:
- How to craft a story around your online video inventory
- Key ways to position your online video business for continued growth and monetization
- How to go beyond streams and share compelling data around the actual video viewer
- How to showcase the value of your audiences in terms of size, composition, reach and demographics