- 2010年10月25日
Evolving Latin American Measurement
Brand advertisers the world over are asking for more accountability, better planning and more sales objective-led marketing strategies in order to more effectively reach consumers. In Latin America media measurement and analysis is still carried out in channel silos, with brands being led by ratings, not engagement statistics. In this session we receive an overview of consumer media habits in Latin America looking at the continuing dominance of TV, the rise in usage of digital, and in particular social media and we ask how the client would like to plan in the future by combining this data.