- 2010年5月27日
State of the U.S. Online Retail Economy in Q1 2010
Comscore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy during this one hour webinar. This installment includes an overview of e-commerce trends in the first quarter of 2010, survey findings that highlight consumer sentiment about the current state of the economy and a detailed analysis of the social media landscape.
Presentation Highlights Include:
- A recap of early 2010 e-commerce trends, including an analysis of changes in consumers’ online spending patterns from early 2008 through the first quarter of 2010
- Analysis of spending patterns across key product categories during Q1 2010
- Review of consumer spending by demographic segments, including gender and household income
- Comparison of heavy vs. light online shoppers
- Analysis of key digital marketing trends as they relate to e-commerce, with a particular focus on the social media landscape