- 2010年11月11日
The State of Online Life Insurance in 2010
Understanding consumer online behavior and competitor online strategies has never been more important for life insurance companies, whether looking to generate new leads, write new business, steal market share from competitors or simply improve the customer experience.
During this session, we review the following trends in online life insurance:
- Visitation to major life insurance companies, lead generators, and online agencies
- Online quoting for life insurance
- What life insurance companies are doing in mobile and social
- Online display advertising for life insurance
- Consumer search behavior
- Advertiser search strategies