- 2010年8月25日
The State of Online Video in Latin America – Spotlight on Argentina
The State of the Online Video was presented at IAB Argentina on August 25th by Tania Yuki, Comscore Senior Director of Video and Cross Media Products. The presentation delivers an overview of online video trends and viewing in Latin America with a special focus on Argentina, followed by an analysis of the synergies between TV and the web and the opportunity in video advertising.
This presentation includes:
- Video audience and growth: Latin America overview
- Video in Argentina – deep dive on who’s watching, top sites, and opportunities
- TV and Video advertising – where we are now in the US, where the opportunities lie globally